Weekly reading & listening assignments
To begin the semester, this is a skeleton of the things you'll need to read and listen to for lecture each Monday. Please note that this page will be updated each week. Be sure to check back to ensure you have everything completed. These materials are covered on the weekly quizzes. They must be completed in the week preceding lecture, such that materials listed for Week 3 are on the quiz for the Monday of Week 3.
All Reserve Readings are available through our electronic reserves in the UW Libraries online.
Week |
Date |
Readings |
Week 1 |
9/2 |
Review to familiarize yourself: AP Stylebook and Brooks text, Chapters 1 through 10 |
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Week 2 |
9/7 |
Clark, Tools 1-10 |
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Brooks, Chapters 11 and 12 |
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The Grid – Multimedia Standards (link) |
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Week 3 |
9/14 |
Clark, Tools 11-23 |
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Brooks, Chapters, 13 and 14 |
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Ethics blog |
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On the Media podcast |
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Reserve readings: |
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Checklist for multimedia accuracy (link) |
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Week 4 |
9/21 |
Clark, Tools 24-39 |
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Ethics blog |
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On the Media podcast |
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Reserve readings: |
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Newspapers and Thinking the Unthinkable (link) |
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Ten steps news organizations should take to embrace a multimedia future (link) |
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Watchdog, beat coverage remain strong (link) |
Week 5 |
9/28 |
Clark, Tools 40-50 |
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Ethics blog |
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On the Media podcast |
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Reserve readings: |
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Poynter, Newsrooms Develop Social Networking Policies for Journalists on Facebook, MySpace, Twitter (link) |
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Your Digital Reputation in a World 2.0 (pdf) |
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Essential Online Public |
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The Brand Gap (link) |
Week 6 |
10/5 |
Ethics blog |
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On the Media podcast |
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Reserve readings: |
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“Spreadsheets: Conquering Numbers” (pdf) |
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Protect, Point, Pay - An Associated Press Plan for Reclaiming News |
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Best Selling (link) |
Week 7 |
10/12 |
Ethics blog |
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On the Media podcast |
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Reserve readings: |
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The Good Interview (link) |
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Designing and Conducting |
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Loosening Lips – The Art of the Interview (link) |
Week 8 |
10/19 |
Ethics blog |
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On the Media podcast |
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Reserve readings: |
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Sara Quinn Design Notes (pdf) |
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Digital Forensics: 5 Ways to Spot a Fake Photo (link) |
Week 9 |
10/26 |
Brooks, Chapter 15 |
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Ethics blog |
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On the Media podcast |
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Reserve readings: |
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Figuring Out When, and How, Journalists Should Use Audio Slideshows (link) |
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Music in Multimedia: Add Sparingly, Not as a Crutch (link) |
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Ethical guidelines for editing audio (link) |
Week 10 |
11/2 |
Brooks, Chapter 16 |
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Ethics blog |
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On the Media podcast |
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Reserve readings: |
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Video Photography 101 |
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Making a 'Good' Newspaper Video: Expert Advice (link) |
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The 10 rules of writing news for television (link) |
Week 11 |
11/9 |
Ethics blog |
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On the Media podcast |
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Reserve readings: |
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How we really use the Web (link) |
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Web 2.0 ... The Machine is Us/ing Us (link) |
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The New Craft of Public Relations (pdf) |
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Killer Facebook Fan Pages: 5 Inspiring Case Studies (link) |
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Does journalism create value? (link) |
Week 12 |
11/16 |
Ethics blog |
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On the Media podcast |
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Reserve readings: |
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Teens Know what They want From online news: |
Week 13 |
11/23 |
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Week 14 |
11/30 |
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Week 15 |
12/7 |
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Final Week |
12/14 |
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