Spring 2010
3650 Humanities
M W F 9:55am-10:45am
(plus weekly discussion)
The goal of J201 is to help you become a critical
media consumer and producer. We investigate not only
how our mass media system works, but what we
want our mass media to do for us (and what we hope it doesn't
do to us). This involves understanding the
structural qualities of our mass media system – political,
economic, and social — by following the money, tracing
the power, seeing the disparities in different forms of communication. It
also involves understanding both the effects of media on
individual thought and behavior and the power of individuals to
influence what appears in the media (through viewership, purchasing,
democratic actions, or personal media production). We pay
close attention to the present-day challenges and criticisms that
the media industry faces, in order to imagine alternative ways
of constructing the media industry. Through both lecture
and discussion, both readings and films, and both offline and online
experiences, this course will guide students in interrogating our
media-saturated society. As a Comm-B course
open to all majors, students will both experiment with new personal
publishing tools like weblogs and wikis, and hone
more traditional skills of academic argument and presentation.
Key
goals
“Communication B” requirement
While not all of you will become professional journalists or
strategic communicators, each of you will need to communicate
clearly and effectively through the spoken and written word.
This course fulfills the campus Communications-B requirement
for this skill. You will spend time outside class, as well as
in weekly discussion sections, refining your critical communication
skills through oral presentations, written assignments, peer
review, and revision. Please note, however, that our TAs are not expected
to teach you the basics of spelling, grammar, usage, and proper
sentence construction. (That's what high school is for.)
School of Journalism and Mass Communication gateway
Some of you are considering careers in the media. This course
should help you make informed decisions about your professional
life and will serve as the prerequisite to entering the School
of Journalism and Mass Communication. Please note: out of
nearly 300 applicants to the J-School each semester, only 100
can be accepted.
Course
plan
The course is divided into three units, each focusing on a different
set of mass communication processes.
- Mass communication and entertainment: Covers
the overall shape and impact of mass media, with emphasis on
the “entertainment” aspects
of print, screen, and online media (and the profit-making
potential of each).
- Strategic communication in politics & economics: The
journalism school uses this term to describe mass communication
that (primarily) seeks to persuade. In practice, strategic communication
means commercial advertising and public relations, or political
advertising and public diplomacy.
- Journalism and the public sphere: This unit
focuses on mass communication that (primarily) seeks to report “truth” and
foster free, open, civil, and informed debate, including
newspapers, non-fiction books, documentary film, broadcast news
properties, and online information sources.
Electronic
resources
As a mass communication course, J201 utilizes
many new media technologies. We
do this both to deliver the class in a way that alters the traditional
space-time relations of education (allowing you to participate
at a distance, or at odd hours, or asynchronously, or through written
text) and to expose students to some of the many collaborative
online tools in use today. We choose "outside" tools
on purpose -- we want you to become familiar with systems "at
large"
in the world, not just at Madison. Sometimes these tools
may not work as well as we would like; we should consider these
moments of reflection, not frustration. And most of
these tools are publicly visible, so students (and instructors)
should keep alert: practice a civil and respectful tone, and be
aware when you might be revealing personally identifiable information.
This class-wide
web page, listing
the assignments and schedule for the whole semester, constantly
updated with new content and links as the weeks go by. Produced
using Adobe Dreamweaver and hosted at the UW-Madison School
of Journalism & Mass Communication.
A class-wide news
blog for
the professor and TAs to post class-wide issues and
news articles related to the topic of the class. (Students
may comment on anything we put here.) Produced and hosted
using Blogger.
A class-wide
file repository storing
electronic versions of the required and optional readings. Accessible to any UW student or affiliate
with a "net ID." Produced and hosted using UW
Madison MyWebSpace.
Individual discussion
section wikis for students
to use in peer review critiques of polished paper drafts. Produced
and hosted using PBWiki. (This
one is not publicly visible, so only your classmates and the
instructors will see your polished drafts.)
Obviously, taking a class with all of these electronic
tools means you will need to have regular access to a computer.
All of the UW dorms have their own computer labs, and you
may also use the College
Library computer lab.
There are plenty
of other software tools available on campus for producing and consuming
online content. Check
out the DoIT
software training for students web site for ideas.
Grading
| |
|
SCALE |
| |
A |
90 -
100 |
| |
AB |
85 -
89 |
| |
B |
75 -
84 |
| |
BC |
70 -
74 |
| |
C |
60 -
69 |
| |
D |
50 -
59 |
| |
F |
0 - 49 |
There are 100 points available in this course:
- An in-class four-minute oral
presentation summarizing
an article from your reader, which we will digitally record and
email back to you for self-critique - 10 points.
- Three 1000-word (four-page) written
papers of
increasing complexity, including outlines, drafts, and final versions
- 10 points each (30 points total).
- Ten quizzes based
on lecture, readings, or current events - one-half point each
(5 points total).
- Five short online research
assignments to
be emailed to your TA when completed - 1 point each (5 points
total).
- Three in-class, closed-book exams,
involving both short answer and essay questions, based on readings
and lecture - 35 points.
- Participation in class
discussion section - 10
points.
- Constructive peer
review of other student drafts
of papers, posted on the wiki - 5 points.
Discussion
sections
J201 relies on many instructors: the professor
plus nearly a dozen paid graduate teaching assistants (TAs). Each
TA manages two discussion sections of 18 students a piece (the professor
only manages one).
Each of these discussion sections
has its own wiki, where students
can assemble and present the materials relating to their polished
paper drafts and peer reviews. This is also where TAs will
list their office hours.
We encourage students to communicate with us through
email; however, please compose your email as if you were writing
a short letter or office memo, and not as if you were text-messaging
a friend. You should plan on a next-business-day turn-around
on emails.
NB: TAs will meet with the professor each week
on Monday at 11am after lecture.
Greg
Downey (professor)
gdowney@wisc.edu
Section 301 (honors
section)
Amy Becker
abbecker2@wisc.edu
Section 302
Section 320
Lisa Bu
bu@wisc.edu
Section 313
Section 318
Stephanie
Edgerly edgerly@wisc.edu
Section 307
Section 322
Jill
Hopke
jehopke@wisc.edu
Section 310
Section 323
Abhiyan
Humane
ashumane@gmail.com
Section 303
Section 314
Larisa
Puslenghea
puslenghea@wisc.edu
Section 306
Section 308
Manisha
Shelat
shelat@wisc.edu
Section 304
Section 309
Doug
Shore
dshore@wisc.edu
Section 305
Section 321
Davita
Veselenak
veselenak@wisc.edu
Section 315
Section 316
Bryan
Wang
mwang24@wisc.edu
Section 311
Section 319
Rachel White
rwhite3@wisc.edu
Section 312
Section 317
Textbook
and reader
There is one textbook for this course: Wayne
C. Booth, Gregory G. Colomb, and Joseph M. Williams,
The craft of research, 3rd ed. (2008). This is a
research and writing guide which you will find useful in any university
class involving writing. The
list price of this book is $17, and it will be made available
at the University Bookstore.
In addition to this textbook, you will
read key articles on mass communication selected by the instructor. We
have produced a xeroxed (non-profit) "reader" containing
these articles, available from ASM
Student Print (on the third floor of the new University Square
building, at 333 East Campus Mall, right next to Vilas Hall) for
about $25. You
can expect roughly 50 pages of reading (two articles) each
week.

UW-Madison students may also download
any of the required or optional readings as PDF files (you
will need your standard UW NetID login and password to enter).
However, all students are expected to bring a paper copy of each
week's readings to discussion section. Buying the prepared
course reader is really your best value.
NB: These articles were not chosen to be “unbiased” texts
or to be the final word on media in society.
Rather, I have picked these articles with three goals in mind: they
are readable and interesting while still scholarly; they are relevant
to current events; and, often, they are polemical in that they argue
for a particular interpretation of the world which you may choose
to agree with or to disagree with.
Newspaper
subscription
Even though nearly every major news organization
now has an online presence, for J201 we require that you subscribe
to either a local or a national newspaper in print form over the
course of the semester, so that you build a daily habit with this
traditional medium for entertainment, strategic communication, and
journalism. (I'm afraid our own venerable student newspapers,
the Badger Herald and the Daily
Cardinal, do not count for this requirement.)
We have secured a special student rate with both
the New York Times and the Wisconsin State Journal for students in
J201:
- New York Times 13-week subscription: Monday through
Friday subscription
is $29.25 total, or choose Monday through Sunday subscription for
$80.60 total. (These subscriptions will be billed.)
- Wisconsin State Journal 16-week subscription: Monday
through Sunday (plus free Capital Times on Wednesday)
is $20 total. (These subscriptions will need to be paid in advance.)
To sign up for either or both of these newspapers, contact
Jim Freemann at paper@tds.net or 608-516-6381
(cell) with your address and paper preference. You may mention that you
are a J201 student in Professor Downey's class.
Important: After you have subscribed, if you need to speak
to customer service about
your subscriptions, don't email your professor or TA! Instead, use
these contact numbers:
- New York Times 1-888-NYTCOLL (698-2655)
- Wisconsin State Journal (608)-252-6363
Speech
assignment
Practicing oral communication skills is an important
part of a Comm-B course. In J201 you will perform
a prepared in-class speech on one of the articles
from your course reader. Your TA will
assign you a student number from 1-18 during your first discussion
section, which you can use to figure out which article you will
be presenting by scanning through the course schedule
to the right. The
presentation will be worth 10 points.
Your speech should be a summary and critique of
one of the articles your class is discussing from the course reader
that week. You
will start the class discussion by making a four-minute oral presentation
on the article. You will also need to hand in a written outline of
your presentation to your TA.
You should devote the first part of your presentation
(2 minutes) to identifying the main arguments of the reading, outlining
the author's claims, reasons, and evidence. You do not have to go
into great detail (since all students will have read the article)
but you do have to provide an accurate summary. The second half of
your presentation (2 minutes) should deal with your reaction to the
reading. You need to make your own claim and your reason for that
claim, providing evidence to support it. Like a good paper, your
talk needs a short introduction (introduce yourself and name the
article/author) and a satisfying conclusion.
Do not read your presentation! You may speak from simple notes that
keep you on track, but allow the words to emerge spontaneously and
conversationally. A good strategy is to practice your presentation
in front of a mirror, a tape recorder, or a friend.
While you are making your presentation, your TA will designate a
fellow student to record you on a little digital video camera. Later,
your TA will email this video back to you (no one else will receive
a copy). You are required to view your performance and perform
a self-critique: reply to your TA with one way that you could improve
your delivery next time. After that you may delete this video
(or post it to YouTube for
assured, instantaneous, global fame).
Evaluation criteria for your presentation
All TAs use the same oral
presentation grading sheet and grade your speech according to
both content and delivery.
Content
- Do you accurately capture what the author
(or previous speaker) was saying?
- Is your own claim clear?
- Is your evidence for your claim convincing?
- Have you turned in
a written outline of your talk?
Delivery
- Have you kept to the time specified?
- Do you project enough for
everyone to hear you?
- Does your inflection and emphasis help convey
your meaning (as in normal conversation)?
- Are you, like, avoiding
the use of slang and, basically, all those crutch phrases like "like" and "basically"?
- Do
you seem to be enjoying yourself (even if you aren't)?
Writing
assignments
You will write three 1000-word (four-page, double-spaced)
papers for this class, each tied to the class readings and each requiring
some outside investigation. Even though these papers are short, they
should still each have the three basic components of an academic
essay:
- An introduction which clearly states a thesis (and please
underline that thesis).
- A body which develops the thesis, with one
argument per paragraph.
- A conclusion which not only restates the
thesis, but leaves the reader with something more.
For each assignment, first you write a polished draft and post it
to your discussion section wiki. Then you receive TA and peer
feedback, and only after this feedback do you write a final draft,
turning it into your TA in printed form.
Paper one: Debating effects
During the first two weeks of class, you were assigned four readings
which discussed the purposes, promises, and problems of mass communication
in broad terms. In lecture and discussion we developed some
examples of contemporary media products which might exemplify
these different aspects of the media. In particular we looked
at arguments about what kinds of "effects" media have on
individuals, on particular social groups, and on society as a whole,
including the circumstances under which those effects might or might
not happen, and the potential short-term and long-term consequences
of those effects.
Your goal in this first paper is to pick any mass communication
product that you consume or have consumed in the past — a
book, a web site, a television show, a genre of music, a video game,
a type of sporting event, whatever — and make
an argument about whether or not it has had any kind of "effect"
on you. In making your argument, you must use at least two
authoritative articles which focus on the effects of media on individuals
or society.
An "authoritative article" comes from your reader,
from the "optional
readings" listed
on this web site, and/or from an outside source which you find through
the library. Articles
in peer-reviewed academic journals or chapters from academic books
are nearly always acceptable; longer, analytical articles from well-established
newspapers or news magazines are often acceptable as well. Wikipedia
articles or articles from random weblogs generally are not considered
"authoritative". When
in doubt, ask your TA.
You may wish to develop a thesis along the lines of "media product X
has had (or has not had) the effect Y on me [claim] because of A, B,
and C [reasons]." Then
your paper should explain and support (with evidence) your claim and reasons.
You will want to make sure to describe and address at least one
counter-claim, together with its reasons and evidence, which might
undermine your thesis.
Unlike other writing assignments you may have had at UW-Madison,
it is perfectly acceptable
to write this paper in the first person
(using "I").
Please note that this paper cannot rest
simply on your opinions. In defending your claim and reasons, you
must draw explanations and evidence from the authoritative articles
you use.
Paper two: Analyzing advertising
Pick any advertisement you like and use at least two authoritative
articles (from your reader, from the "optional
readings" listed
on this web site, and/or from an outside source) to analyze the purpose
and effectiveness of that advertisement, paying attention to both
its context (the media product it appears in) and its target market.
In choosing the articles to help you analyze this ad, remember:
you don't have to agree with the authors of the articles you use,
but you have to show that you understand how those authors would
interpret the advertisement you've chosen.
Your paper should answer the questions: What is the advertisement
and where was it placed? What is it's intended function? How
do you know this? And how well does the ad perform that function?
You may want to staple a xeroxed copy of your advertisement along
with the printed rough draft that you hand in to your TA.
Paper three: Evaluating reporting
Pick any current news story you like, and read how that story is
covered by two different news properties (such as two different daily
newspapers or two different weekly newsmagazines). Then use at least
two authoritative articles (from your reader, from the "optional
readings" on
this web site, and/or from an outside source) to analyze the coverage
by each outlet.
Beware: This assignment is not as simple as it seems. A
"news story" is rarely confined to a single news report.
This means reading more than just one article from each news
outlet in order to follow the coverage of the story over time. For
very long stories, like a war or a presidential election, you will
need to pick a manageable sub-story or event to focus on for your
paper.
Pay close attention also to the kind of news coverage you are reading. Are
these breaking news reports or later news summaries? Are they "analysis" articles
from a particular point of view, or attempts at "objective"
reporting? Are they opinion pieces? Press releases? Coverage
purchased from other news organizations (like the Associated Press)?
Your paper should answer the questions: What is the news story? How
do the different outlets cover the story? Which outlet covers
the story better? And why do you think this?
Guidelines for polished (wiki) drafts
When you post your polished draft to the wiki, simply paste the
text directly from your word processor into the wiki page. Then
format the text on the wiki to meet these criteria:
- Underline your thesis statement.
- Clearly separate your paragraphs
either through indentation or a blank line.
- Include a short bullet-point outline with your draft. (You
may want to reverse-outline your paper.)
- Proofread your draft!
Remember to print out one copy of your polished draft on paper to
turn in to your TA. It should be four pages, double-spaced. Also
include your outline!
Guidelines for final (printed) papers
When you print your final four-page paper for submission to your
TA, make sure to follow these guidelines:
- Underline your thesis statement.
- Use one-inch margins on all
sides
- Double-space all text.
- Indent all paragraphs; no extra blank lines between paragraphs.
- Use 12-point Times, Times
Roman, or Times New Roman font.
- Number your pages.
- Put your name and your TA's name on the first
page.
- Turn in a one-page outline with each draft.
- Turn in a one-page
list of references with each draft (APA
style).
- Staple all pages
(no paperclips or corner folds).
- Proofread your final paper!
Instantly boost your writing grade!
- “Simplify, simplify, simplify!” Use clear,
direct, and concise wording.
- Do not be redundant. Do not say things
twice in a different way just to add words.
- Present your arguments
in the paper in the same order that you lay them out in the thesis.
(Your outline can help you here.)
- Review your Craft of Research writing textbook.
- Did we mention proofreading?
Never, never, never do!
- When referring to a work of nonfiction, never
use the word “novel” – this
implies a work of fiction and will cause your TA to wince uncontrollably.
- Never begin your conclusion with “In conclusion” or “To
conclude” or “By way of concluding, ready or not, here
I go” ...
- Never use slang in your writing, daddy-o; that is
meg bad.
- Never try to entertain your reader with asides, puns, and
witty comments (unless you are writing a course web site).
Citing outside sources
In each paper you are expected to use scholarly
articles (from your reader, from the optional readings on this web
site, or from your own literature search) to support your arguments.
You need to cite these outside articles whenever you use an idea,
quote, or fact from these sources. We recommend APA
style when citing sources in J
201 papers:
- In the text of the paper, use the author's last name, the year
of publication, and the page number, like this: (Gitlin, 2002,
p. 10)
- In the list of references at the end, organize alphabetically
by author last name, like this: Gitlin, T. (2002). Media
unlimited: How the torrent of images and sounds overwhelms our
lives. New
York: Henry Holt and Co.
- For all the details on APA style see this
summary and sample paper from
the Writing Center.
If it is
not your idea, cite it. Failure to properly cite outside sources
is plagiarism and academic dishonesty and may be grounds for failing
both the assignment and the course.
And please remember, wikipedia entries and random
blog posts do not count as "authoritative articles" (though
they may point you to more authoritative resources).
Evaluation criteria for all papers
All TAs use the same written
grading sheet covering
the following criteria:
1. Following instructions. Does your paper follow
the instructions of the assignment? Was it turned in on time? Does
it conform to our formatting guidelines?
2. Grammar and style. Do you avoid grammatical, spelling,
and usage errors? Do you have any run-on sentences or non-sentences?
Are your sentences clear and concise? Are references in correct APA
style?
3. Thesis and structure. Does your introduction contain
a clear thesis (underlined)? Does your conclusion end with a compelling
idea? Do arguments and examples build logically in between, following
your outline?
4. Use of sources. Does your paper demonstrate that
you understand the examples and arguments from the articles you use?
Does your thesis deal with the central arguments rather than peripheral
issues?
5. Arguments and evidence. Do you support your thesis
with compelling evidence and arguments? Do you counter at least one
possible argument against your answer?
6. Creativity and difficulty. Finally, remember that
we appreciate papers which find exemplary outside sources, represent
an unusual challenge, take on a unique case, or come up with a creative
point of view.
Finding scholarly articles
In order to find an authoritative outside source,
you should use the resources available at our campus libraries. You
may want to start with our own superb Journalism
Reading Room, on
the 2nd floor of Vilas Hall.
The JRR web site also has quick
links to many online mass communication resources. For example,
you can search for academic journal research articles in the ProQuest
Research Library or in UW-Madison QuickSearch
for Articles. Your TA may suggest other research techniques
in class. And the library hosts a series of online tutorials
called "CLUE" which
can introduce you to ways of finding books and journal articles
here on campus.
Getting help from the Writing Center
Our campus is lucky to have a top-notch and easily-accessible Writing
Center which is free for all students to use. The Writing Center
is located on the 6th floor of Helen C. White Hall (the same building
as the College Library). You should all feel free to get assistance
from the Writing Center staff on any of your three papers. Visit
them online too.
Peer
reviews
Your TA will divide each section into three groups
of six students for peer reviews. You will review the
polished paper drafts of the other students in your peer review group,
and they will each review your polished draft.
Peer
reviews are to be posted on your discussion
section wiki in the "comments" area below the polished
draft of each student you are reviewing. Each
review should include both things the author did well and things
the author still needs to work on. Which does the student need
to work on more, writing style and grammar or argument and evidence? Strive
for a 250-word comment, not just a brief sentence.
These peer reviews will not be
anonymous, so you should take care to offer constructive
criticism (the same kind you would like to
see someone offer on your paper).
Exams
Each of the three units in the class ends with a closed-book exam
to test your grasp of key terms and concepts.
The first part of each exam will consist of several terms which
students must both define and give the significance of in a few sentences. For
example, if the term is "Internet,"
a definition might be "A global network of computers which communicate
using the shared TCP/IP protocol." But the significance might
be "As both personal and mass communication move to the Internet,
existing media companies are both facing competition from new market
entrants and exploiting new opportunities for consolidation and profit."
The second part of each exam will consist of one or more conceptual
questions which you must answer by writing an essay in a blue exam
book which we provide for you. For example, one question might
be, "Define what you think the phrase 'public interest, convenience,
and necessity' does (or should) mean, with respect to an important
social purpose of the mass media; then pick one mass communication
medium which you think serves that public interest well, and explain
why and how it is able to do this."
One week before each exam, a review sheet will be handed out with sample short
answer terms and essay questions to help guide you in your test preparation. Students
should prepare to identify all terms and answer all essay
questions, as the instructor will choose which ones actually appear
on the exam at the last minute. Please note that the terms and
questions which actually appear on the exam may differ slightly from
what is on the study guide.
During exam weeks there will be no discussion section, no readings,
and no other assignments due.
-
First midterm exam (10 points total) Five
terms to identify and give the significance of (1 point each)
plus one essay question covering the first third of the course
(5 points).
-
Second midterm exam (10 points total) Five
terms to identify and give the significance of (1 point each)
plus one essay question covering the strategic communication
part of the course (5 points).
- Final exam (15 points total) Five
terms to identify and give the significance of (1 point each),
one essay question covering the journalism part of the course
(5 points), and one more essay question covering the whole semester
(5 points).
Discussion
quizzes
Ten times during the semester, at your TA's discretion, you
will have a one-question, one-half-point quiz during the first
five minutes of your discussion section. Quiz questions may cover
three areas: (1) basic material from the lectures since the
last section, to make sure that students are attending
lecture and taking notes; (2) basic material from the readings,
to make sure that students are keeping up with their
two weekly articles; or (3) basic current events, to make sure
students are reading their daily newspaper. These quizzes
are not meant to be tricky or difficult; they are simply meant
to verify that you are keeping up with the class as you should. If
you arrive for discussion section late and miss a quiz, you lose
the half-point for that quiz.
Online
assignments
Five times over the course of the semester you will be assigned
to do some online research, quiz, or other activity. You may
email the results of this activity to your TA. Each of these
short assignments is worth one point.
Discussion
participation
This
10-point grade will be assigned by your section TA, based on both
the amount and quality of your participation in weekly discussion.
Points may be taken off, for example, for unexcused absences, regular
tardiness, and disrespect of other students. We encourage students
to also demonstrate participation by commenting on our course-wide
weblog, but
this is not a substitute for in-class participation. If
you never speak up in section, you cannot expect to receive full
points for participation.
Extra
credit
J 201 offers extra credit for
participation in research studies run by faculty and graduate students. You
can participate either as a research subject or as an attendee at
presentations about the methodology of the studies being conducted
this semester. (You
will only earn credit for the same experiment once.) You
will receive one-half point for each study you participate in,
up to a total of two-and-a-half points.
At the end of the semester you need to turn in a typed list of each
study you participated in, including the date of participation and one sentence
describing the study. (We will compare your list against our master list of
experiment participants.)
Each
research study will be listed on the course
weblog. They
will likely not be announced in class; it is your responsibility
to follow the weblog and watch for them.
Special
needs
Persons with disabilities are to be fully included
in this course. Please let me know if you need any special accommodations
to enable you to fully participate. I will try to maintain confidentiality
of the information you share with me. To request academic accomodations,
register with the McBurney
Disability Resource Center.
Academic
honesty
Academic honesty requires that the course work
a student presents to an instructor honestly and accurately indicates
the student's own academic efforts. If you are unsure about what
qualifies as academic dishonesty, consult the Academic
Misconduct Guide for Students.
Two points in particular
to keep in mind:
- copying or paraphrasing material from books, articles,
or web pages without proper quotation and citation is plagiarism
- copying or paraphrasing material from fellow students
is plagiarism
Any plagiarism
may be sufficient grounds for failing a student in the entire course.
Classroom
respect
The
UW-Madison is committed to creating a dynamic, diverse and welcoming
learning environment for all students and has a non-discrimination
policy that reflects this philosophy. Disrespectful behaviors or
comments addressed towards any group or individual, regardless of
race/ethnicity, sexuality, gender, religion, ability, or any other
difference is deemed unacceptable in this class, and will be addressed
publicly by the professor.
Military
call-ups
We recognize that those students serving in the armed
forces may be called to active duty at any time. The university
has posted guidelines
for students who are called to duty detailing options for withdrawing
from, dropping, or completing courses. In general, students
called to military service may receive credit for this class if leaving
after the midway point of the course, at the discretion of the instructor,
based on the student's earned grade up to the time of departure.
Sustainability
In
an effort to reduce our waste production, we will not be handing
out paper syllabi in J201 and students will submit rough drafts of
papers to their discussion section wiki
for online peer review.
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Calendar
under construction |
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Mass communication
and entertainment |
Welcome week
Mon 19 Jan: NO CLASS FOR HOLIDAY
Tue 20 Jan: SECTIONS WILL MEET THIS WEEK STARTING
TUESDAY
Wed 21 Jan:
Introduction to the professor and the class 
Fri 23 Jan: What is mass communication? 
D I S C U S S I O N S E C T I O N
- Meet your TA and fellow students
- Learn about the course web
page, course blog,
and course wiki
- Sign up for a local or national print newspaper subscription
(your TA will forward your information for the student discount)
- TA assigns each student a number, indicating when that
student will present in-class speeches, and which
peer group that student belongs to
- Discuss strategies for effective oral presentations
- After class, get your Craft of Research textbook
from a local bookstore
- After class, get your xeroxed course reader from ASM Student
Print
- After class, TA will send email inviting all students to
the section wiki
R E Q U I R E D R E A D I N G S
We don't expect you to have read these articles before your first section,
but we include them here because they provide useful skills background for
the entire course.
Brooks
Jackson and Kathleen Hall Jamieson, "Was Clarence Darrow a creationist? How
to be sure," in Unspun: Finding facts in a world of disinformation (2007),
153-177; 25
pages. 
Stephen
E. Lucas, "Delivery," The art of public speaking, 6th
ed. (1998), 292-309; 15
pages. 
- Wayne C.Booth, Gregory G. Colomb, and Joseph M. Williams, The craft
of research, 3rd ed. (2008), pp. 108-151 (from your textbook).

O P T I O N A L R E A D I N G S
The optional readings are available online at our download
repository. The
login and password are your normal UW netID and password
(just like for your email).
Laurie
Rozakis, The complete idiot's guide to public speaking (1999),
selections. 
Anne
Lamott, "Shitty first drafts" (1994). 
Brandon
Royal, The little red writing book (2004), selections. 
- Peter A. Facione, "Critical thinking: What
it is and why it counts" (1998); 15 pages.

- Anonymous, "I'm very interested in hearing some half-baked
theories," Onion (November
9, 2005); 2 pages.

- Nicholas Mirzoeff, “Teletubbies: Infant cyborg desire
and the fear of global visual culture,” in Lisa Parks
and Shanti Kumar, eds., Planet TV: A global television
reader (New York: NYU Press, 2003), 439-454; 15 pages.

|
Media audiences and media effects
Mon
26 Jan: Defining media audiences 
Wed 28 Jan: Debating media effects 
Fri
30 Jan: Guest
lecture on media research: Karyn
Riddle 
D I S C U S S I O N S E C T I O N
- Speeches for students 01 and 02
- Discuss
tasks for paper 1 (draft due next week)
- Discuss how to create a page on the wiki
- Online assignment #1: Create your own pages on your discussion
section wiki
R E Q U I R E D R E A D I N G S
Starting this week, make sure to have your readings done by
the time you get to section.
Joel
Bakan, "Corporations
unlimited," The
corporation: The pathological pursuit of profit and power (2005),
111-138; 25 pages. 
- Herbert J. Gans, “The problem of news effects,” in Democracy
and the news (2003), 69-89; 20 pages.

O P T I O N A L R E A D I N G S
- Glenn
G. Sparks and Cheri W. Sparks, "Effects of media violence,"
in Jennings Bryant and Dolf Zillman, eds., Media effects:
Advances in theory and research, 2nd. ed. (2002), 269-285;
15 pages.

- George Gerbner et al., "Growing up with television:
Cultivation processes," in Jennings Bryant and Dolf Zillman,
eds., Media effects: Advances in theory and research,
2nd. ed. (2002), 43-67; 25 pages.

- Robert Putnam, “Technology and mass media” in Bowling
alone: The collapse and revival of American community (2000),
216-246; 30 pages.

- Marshall McLuhan, “The medium is the message [selection],” in Understanding
media: The extensions of man (1964); reprinted in Paul
Marris and Sue Thornham, eds., Media studies: A reader,
2nd ed. (2000), 38-43; 5 pages.

- Paul F. Lazarsfeld and Robert K. Merton, “Mass communication,
popular taste, and organized social action [selection],” in
Lyman Bryson, ed., The communication of ideas (1948);
reprinted in Paul Marris and Sue Thornham, eds., Media
studies: A reader, 2nd ed. (2000), 18-30 (13 pages).

- Neil Campbell and Alasdair Kean, "The transmission of
American culture," American cultural studies: An introduction
to American culture, 2nd. ed. (2006), 287-314; 25 pages.

- "New video game designed to have no influence on kids'
behavior," Onion (December 14, 2005).

R E S O U R C E S
Please note that the Wednesday of the second
week of class is generally the last day to drop without a "DR" on
your transcript. (You can still drop through the ninth week
of class but there will be that notation on the transcript.) |
Media structures and media systems
Mon 02 Feb: Media marketplaces and monopolies 
Wed 04 Feb: Media purposes and public interests 
Fri
06 Feb: Guest
lecture on public broadcasting: Jack Mitchell 
D I S C U S S I O N S E C T I O N
- Speeches for students 03 and 04
- Draft
and outline of paper 1 due (one copy in print, one copy on
wiki)
R E Q U I R E D R E A D I N G S
Robert
McChesney, "Public broadcasting: Past, present, and future,"
in Michael P. McCauley et al., eds., Public broadcasting
and the public interest (2003), 10-24; 15 pages. 
Eric
Klinenberg, "Clear Channel comes to town," in Fighting
for air: The battle to control America's media (2007), 57-85;
~20 pages. 
O P T I O N A L R E A D I N G S
- Paul Starr, "Coda: The advent of the media," in
Paul Starr, The creation of the media: Political origins
of modern communications (2004), 385-402; 15 pages.

- James W. Carey, “A cultural approach to communication,” in Communication 2:2
(1975); 20 pages.

- Robert McChesney and John Nichols, "The problem with
US media," in Our media, not theirs: The democratic
struggle against corporate media (2002), 46-80; 35 pages.

- William Hoynes, "The PBS brand and the merchandising
of public service," in M. McCauley et al., Public
broadcasting and the public interest (2003), 41-51; 10
pages.

- Gail Beckerman, "Tripping up big media," Columbia
Journalism Review (Nov/Dec 2003), 15-20; 5 pages.

- Steve Rendall & Daniel Butterworth, "How public
is public radio?" Extra! (June 2004); 5 pages.

R E S O U R C E S
|
From print culture to screen culture
Mon
09 Feb: Print media - Books, libraries, and literacy 
Wed 11 Feb: Screen
culture - Movies and television 
Fri
13 Feb: Guest
lecture on television and race: Hemant Shah 
D I S C U S S I O N S E C T I O N
- Speeches for students 05 and 06
- Peer reviews of paper 1 due (on wiki as comments)
- Discuss paper 1 revision strategies
- Comments on paper 1 returned
to students
R E Q U I R E D R E A D I N G S
Susan
Jacoby, "The culture of distraction," in The
age of American unreason (2008), 242-278; 35 pages. 
Amanda
D. Lotz, "Introduction" in The television
will be revolutionized (2007), 1-25; 25 pages. 
O P T I O N A L R E A D I N G S
- Neil Postman, “Media as epistemology” in Amusing
ourselves to death: Public discourse in the age of show business (1985),
pp. 16-29; 15 pages.

- National Endowment for the Arts, To read or not to read:
A question of national consequence [executive summary]
(2007); 20 pages.

- James L. Baughman, “The war for attention: Responding
to television, 1947-1958,” in The republic of mass
culture: Journalism, filmmaking, and broadcasting in America
since 1941 (1992), 59-90; 30 pages.

- Lynn Spigel, "Entertainment wars: Television culture
after 9/11," American Quarterly 56:2 (2004),
235-270; reprinted in Horace Newcomb, ed., Television:
The critical view, 7th ed. (2007), 625-653; ~25 pages.

- Brian Winston, “How are media born?” in John
Downing, Ali Mohammadi, and Annabelle Sreberny-Mohammadi, eds., Questioning
the media: A critical introduction (1990); reprinted in
Paul Marris and Sue Thornham, eds., Media studies: A reader,
2nd ed. (2000), 786-801; 15 pages.

- Steven Johnson, “Television,” in Steven Johnson,
Everything bad is good for you: How today’s popular culture
is actually making us smarter (New York: Riverhead Books, 2005),
pp. 62-103; 40 pages.
- Raymond Williams, “Programming as sequence or flow
[selection],” in Television: Technology and cultural
form (1974); reprinted in Paul Marris and Sue Thornham,
eds., Media studies: A reader, 2nd ed. (2000), 231-237;
7 pages.
- David Levy, "A bit of digital history," in Scrolling
forward: Making sense of documents in the digital age (2001),
137-157, 20 pages.

R E S O U R C E S
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Digital and interactive media
Mon 16 Feb: Digital convergence - content, technologies,
institutions 
Wed 18 Feb: Video games 
Fri
20 Feb: Screening
of An Anthropological Introduction to YouTube (2008)
D I S C U S S I O N S E C T I O N
- Make up any missed speeches from this
portion of class
- Online assignment #2: Find your information
technology user category
- Paper 1 final version and outline due
- Exam 1 review terms and questions emailed
to students Friday
R E Q U I R E D R E A D I N G S
Andrew
Chadwick, "The political economy of internet
media," in Internet politics (2006); 25 pages. 
Edward
Castronova, "Daily life on a synthetic earth," in
Synthetic worlds: The business and culture of online games (2005). 
O P T I O N A L R E A D I N G S
- Pew Internet & American Life Project, Teens and social
media (19 Dec 2007).

- Anna Everett and S. Craig Watkins, "The power of play:
The portrayal and performance of race in video games," in
Katie Salen, ed., The ecology of games: Connecting youth, games,
and learning (2008), 141-166; ~25 pages.

- Chris Anderson, "The long tail," Wired (October
2004) (6 pages).

- Pippa Norris, “The digital divide,” in Digital
divide: Civic engagement, information poverty, and the Internet
worldwide (2001), 3-25; 23 pages.
R E S O U R C E S
|
First Midterm Exam
Mon 23 Feb: Review for exam in
class
Wed 25 Feb: EXAM 1
Fri 27 Feb: CLASS CANCELLED
Students requesting special accomodations with a McBurney
visa may take the exam in alternate room TBA from either
9:30am - 10:45am or 9:55am-11:15am.
D I S C U S S I O N S E C T I
O N S C A N C E L L E D |
Strategic communication
in politics & economics |
Advertising
Mon 02 Mar: The advertising model for media 
Wed 04 Mar: Targeting and branding 
Fri
06 Mar: Guest lecture on effective advertising: Doug McLeod 
D I S C U S S I O N S E C T I O N
- Speeches for students 07 and 08
- Graded exam 1 returned to students
- Graded paper 1 returned to students
- Discuss
tasks for paper 2 (draft due next week)
- Online assignment #3: Find your VALS
category
R E Q U I R E D R E A D I N G S
Joseph
Turow, "Confronting new worries," in Niche
envy: Marketing discrimination in the digital age (2006), 21-44;
20 pages. 
Amanda
D. Lotz, "Advertising after the network era: The new economics
of television," in The television will be revolutionized (2007),
152-192;
40 pages. 
O P T I O N A L R E A D I N G S
- Tom Reichert, “Arousing aspirations: Lifestyle apparel
and high-fashion,” in The erotic history of advertising (2003),
231-251; 20 pages.

- Gloria Steinem, “Sex, lies & advertising,” Ms.
(July/August 1990), 18-28; reprinted in Robert W. McChesney
and Ben Scott, eds., Our unfree press: 100 years of radical
media criticism (2004), 160-176; 17 pages.

- Douglas Rushkoff, “Advertising,” in Coercion:
Why we listen to what “they” say (1999),
162-192; 30 pages.

- Joseph Turow, “Mapping a fractured society,” in Breaking
up America: Advertisers and the new media world (1997),
55-89; 35 pages.

- Douglas Rushkoff, “Virtual marketing,” in Coercion:
Why we listen to what “they” say (1999),
230-264; 35 pages.

- James B. Twitchell, “Plop, plop, fizz, fizz: American
culture awash in a sea of advertising,” in Adcult
USA: The triumph of advertising in American culture (New
York: Columbia University Press, 1997), 1-52; 50 pages.

- Joseph Turow, "Drawing on the past," in Niche
envy: Marketing discrimination in the digital age (2006),
45-70; 25 pages.

R E S O U R C E S
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Public relations
Mon 09 Mar: Public relations 
Wed 11 Mar: Corporate
lobbying 
Fri
13 Mar: CLASS CANCELLED but please
view this online screening of The
Persuaders (original airdate 2003) as you will be quizzed
on it next week.
D I S C U S S I O N S E C T I O N
- Speeches for students 09 and 10
- Draft and outline of paper 2 due
(one copy in print, one copy on wiki)
R E Q U I R E D R E A D I N G S
Neil
Henry, "World of illusions," in American carnival:
Journalism under siege in an age of new media (2007),
149-204; 55 pages. 
Joel
Bakan, "Business
as usual," The corporation: The pathological pursuit
of profit and power (2005), 28-59; 30 pages. 
O P T I O N A L R E A D I N G S
- Naomi Klein, “A tale of three logos,” in No
logo (2002), 365-396; 32 pages.

- Edward Bernays, "Organizing chaos" and "The
new propagandists,"
in Propaganda (1928), 37-46, 59-70; 20 pages.

- Ronald E. Rice and Charles K. Atkin, "Communication
campaigns: Theory, design, implementation, and evaluation," in
Jennings Bryant and Dolf Zillmann, eds., Media effects:
Advances in theory and research (2002), 427-451; ~25 pages.

- Blake Fleetwood, "The broken wall: Newspaper coverage
of its advertisers," Washington Monthly (01 Sep
1999); 10 pages.

R E S O U R C E S
|
SPRING BREAK
No class or section. Please drink responsibly!
Please note that the Friday of the ninth
week of classes is generally the last date a student may drop
a course. |
Political persuasion
Mon
23 Mar: Political opinion 
Wed 25 Mar: Political
persuasion -
The Obama campaign 
Fri
27 Mar: Guest lecture on political advertising: Dhavan Shah 
D I S C U S S I O N S E C T I O N
- Online assignment #4: Find your Political
Compass category
- Speeches for students 11 and 12
- Peer reviews of paper 2 due (on the wiki)
- Discuss paper two revision strategies
- TA comments on paper
2 returned to students
R E Q U I R E D R E A D I N G S
Brooks
Jackson and Kathleen Hall Jamieson, "'Tall' coffees and assault
weapons:
Tricks of the deception trade," Unspun: Finding facts
in a world of disinformation (2007), 43-62; 20 pages. 
Adam
Nagourney et al, "Near-Flawless Run Is Credited in Victory,"
New York Times (November 5, 2008); 10 pages. 
O P T I O N A L R E A D I N G S
- Joe Trippi, "The open source campaign: Hockey sticks, troll
bats, and the sleepless summer tour," in The revolution
will not be televised: Democracy, the Internet, and the overthrow
of everything (2004), 135-156; 20 pages.

- George Lakoff, "Framing 101: How to take back public
discourse," in "Don’t think of an elephant!" Know
your values and frame the debate (2004).

- Bruce Bimber, "Overview of the theory" and "Political
individuals in the fourth information revolution," from
Information and American democracy: Technology in the evolution
of political power (2003), 12-24, 197-228; ~40 pages.

- Douglas McLeod, Gerald Kosicki, and Jack McCleod, "Resurveying
the boundaries of political communications effects," in
Jennings Bryant and Dolf Zillmann, eds., Media effects:
Advances in theory and research (2002), 215-267.

R E S O U R C E S
- National
Journal 2005 Vote Ratings - a ranking of all members
of the Senate and House as either "liberal" or "conservative"
according to their votes on economic, social, and foreign policy
questions.
- FactCheck.org "We
are a nonpartisan, nonprofit, 'consumer advocate' for voters
that aims to reduce the level of deception and confusion in
U.S. politics. We monitor the factual accuracy of what is said
by major U.S. political players in the form of TV ads, debates,
speeches, interviews, and news releases." Run by the Annenberg
Public Policy Center of the University of Pennsylvania
- The
Living Room Candidate (presidential campaign commercials
1952-2004)
- Fundrace.org
map of financial contributors to the major parties
- The Note weblog
(ABC News)
- Wonkette weblog ("Gossipy,
raunchy, potty-mouthed." — New York Times)
- Pew Research Center for
the People & the Press
- The Gallup Organization
- Find your spot on the Political
Compass
- Ruben Bolling, “The blame game” (December
2005); 1 page.
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Public diplomacy
Mon 30 Mar: Journalism after September 11, 2001 
Wed 01 Apr: Public diplomacy after September 11, 2001
Fri 03 Apr: Screening of Buying the War (2007)
D I S C U S S I O N S E C T I O N
- Make up any missed speeches from this portion
of class
- Paper 2 final version and outline due
- Exam 2 review terms and questions emailed out to students
Friday
R E Q U I R E D R E A D I N G S
- Willem Marx, "I was a PR intern in Iraq," Harper's (18
Sep 2006); 10 pages.

- Steven Kull, Clay Ramsay and Evan Lewis, “Misperceptions,
the Media and the Iraq War,” Political Science Quarterly (2003),
569-598; 30 pages.

O P T I O N A L R E A D I N G S
- Michael Schudson, “What’s unusual about covering
politics as usual,” in Barbie Zelizer and Stuart Allan,
eds., Journalism after September 11 (2002), 36-47;
10 pages.

- Sheldon Rampton and John Stauber, “War is sell,” in Weapons
of mass deception: The uses of propaganda in Bush’s
war on Iraq (New York: Penguin, 2003), 37-63; 25 pages.

- James Bamford, "The man who sold the
war," Rolling
Stone (17 Nov 2005), plus response by Rendon and rebuttal
by Bamford; ~10 pages.

- Susan Moeller, "Media coverage of weapons of mass destruction," Center
for International and Security Studies at Maryland (09 Mar
2004), 1-23.

- Steven Kull, "US public beliefs on Iraq and the presidential
election," Program on International Policy Attitudes (22
Apr 2004); 25 pages.

- [editors of the New York Times], "The Times and Iraq," New
York Times (26 May 2004); 2 pages.

- Donald R. Shanor, “Introduction: The test of war,” in News
from abroad (2003), 3-25; 23 pages.

- David Barstow and Robin Stein, "Under Bush, a new age
of prepackaged news," New York Times (13 March
2005); 7 pages.

R E S O U R C E S
- Count
of US & coalition military deaths in Iraq (from CNN)
- Count of US military
deaths in Afghanistan
- Estimate of civilian
deaths in Iraq (UK activist site)
- Estimate of
civilian deaths in Afghanistan (from University of New
Hampshire professor Marc Herold)
- Estimate
of US civilian contractor deaths and injuries in Iraq (from USA
Today)
- Estimated cost
of the Iraq war (US activist site)
- US Central Command (CENTCOM)
- Department of Defense
- "Baghdad
Burning" first-person weblog by "Riverbend" (now
both legitimized by beign published
as a book from The Feminist Press at the City University
of New York, and mocked at the spell-a-like weblog http://riversbendblog.blogspot.com/ )
- September 11 Digital
Archive "The September 11 Digital Archive uses electronic
media to collect, preserve, and present the history of the
September 11, 2001 attacks in New York, Virginia, and Pennsylvania
and the public responses to them."
- Vanderbilt University
Television News Archive. For downloadable video of 9/11reporting
from CNN.
- Project Rebirth.
Suggested by one of our J-School professors, Katy Culver: "it's
a live, online, time-lapse documentary of the rebuilding of
ground zero ... an interesting use of the medium."
- New
York Times "Portraits of Grief" series
- White House Office
of Global Communications — "President Bush
understands the importance of conveying America's message
to the world. The Office of Global Communications (OGC) was
formed in 2002 to coordinate strategic communications overseas
that integrate the President's themes while truthfully depicting
America and Administration policies." (See also this streaming-video
PBS News-Hour report on the OGC)
- United States Advisory Commission on Public Diplomacy, 2004
annual report — "The U.S. Advisory Commission
on Public Diplomacy is a bipartisan presidentially appointed
panel created by Congress in 1948 with responsibility for
assessing public diplomacy policies and programs of the U.S.
State Department, American missions abroad and other agencies."
- Public
diplomacy Q&A from the Council
on Foreign Relations (publisher of the journal Foreign
Affairs)
|
Second Midterm Exam
Mon 06 Apr: Review for exam
Wed 08 Apr: EXAM 2
Fri 10 Apr: CLASS CANCELLED
Students requesting special accomodations with a McBurney
visa may take the exam in alternate room TBA from either
9:30am - 10:45am or 9:55am-11:15am.
D I S C U S S I O N S E C T I
O N C
A N C E L L E D |
Journalism and
the public sphere |
Print journalism
Mon 13 Apr: Journalism basics 
Wed 15 Apr: Guest lecture on newspapers: James Baughman
Fri 17 Apr: Evaluating
quality in journalism 
D I S C U S S I O N S E C T I O N
- Speeches for students 13 and 14
- Graded exam 2 returned to students
- Online assignment #5: Post a comment
on an online news story, and provide evidence of your
comment post to your TA
- Graded paper 2 returned to students
- Discuss tasks for paper 3
R E Q U I R E D R E A D I N G S
- Brent Cunningham, “Rethinking objectivity,” Columbia
Journalism Review (July/August 2003), 24-32; 10 pages.

Neil
Henry, "American carnival," in American carnival:
Journalism under siege in an age of new media (2007), 19-61;
40 pages. 
O P T I O N A L R E A D I N G S
- Bill Kovach and Tom Rosenstiel, “Journalism of verification” in The
elements of journalism: What newspeople should know and the
public should expect (2001), 70-93; 22 pages.

- Brian McNair, "What is journalism?" in Hugo de
Burgh, ed., Making journalists (2005), 25-43; 20 pages.

- Richard Paul and Linda Elder, "Steps in becoming a critical
consumer of the 'news,'" in How to detect media bias
and propaganda (2006); 5 pages.

- Deborah Chambers, Linda Steiner, and Carole Fleming, "Women
war correspondents" and "Women journalism, and new
media" from Women and journalism (2004); 30 pages.

- Hutchins Commission, “The problems and the principles,” in A
free and responsible press (1947), 1-19; reprinted in
Robert W. McChesney and Ben Scott, eds., Our unfree press:
100 years of radical media criticism (2004), 220-228;
10 pages.

- Warren Breed, “Social control in the newsroom: A functional
analysis,” Social Forces 33:4 (1955), 326-335;
reprinted in Robert W. McChesney and Ben Scott, eds., Our
unfree press: 100 years of radical media criticism (2004),
229-244; 15 pages.

R E S O U R C E S
|
Broadcast journalism
Mon 20 Apr: Local TV news 
Wed 22 Apr: Cable and network TV news 
Fri
24 Apr: Guest
lecture on journalism ethics: Stephen Ward 
D I S C U S S I O N S E C T I O N
- Speeches for students 15 and 16
- Draft and outline of paper 3 due
(one copy in print, one copy on wiki)
R E Q U I R E D R E A D I N G S
Rachel
Smolkin, "What the mainstream media can learn from
Jon Stewart," American Journalism Review (2007); 7 pages. 
Mike Conway
et al, "Villains, victims and the virtuous
in Bill O'Reilly's 'No Spin Zone': Revisiting world war propaganda
techniques," Journalism Studies (2007); 25 pages. 
O P T I O N A L R E A D I N G S
- William F. Baker and George Dessart, “Where the action
is: Television news,” in Down the tube: An inside
account of the failure of American television (1998),
126-150; 25 pages.

- Jeff Cohen, "Belly of the beast" and "Inside
the sausage factory,"
in Cable news confidential: My misadventures in corporate
media (2006), 99-134; 35 pages.

- Jeff Cohen, "Murdoch's media critic" and "Fair
and balanced," from Cable news confidential: My misadventures
in corporate media (2006), 53-96; 40 pages.
- Marshall Sella, “The red-state network: How Fox News
conquered Bush country — and toppled CNN,” New
York Times Magazine (Jun 24, 2001); 11 pages.

R E S O U R C E S
|
Crisis in journalism
Mon
27 Apr: Screening
of Frontline:
News War - part 3 (2007)
Wed
29 Apr: The
contradictions of online journalism 
Fri
01 May: Guest
lecture on the future of journalism: Sue Robinson 
D I S C U S S I O N S E C T I O N
- Speeches for students 17 and 18
- Peer reviews of paper 3 due (on wiki)
- Discuss revision strategies for paper 3
- TA comments on paper 3 returned to students
- Final exam review
terms and questions emailed Friday
R E Q U I R E D R E A D I N G S
John
Pavlik, "Running the technological
gauntlet: Journalism and new media," in Hugo de Burgh,
ed., Making journalists (2005), 245-263; 20 pages. 
Eric
Klinenberg, "Owning it all," in Fighting for
air: The battle to control America's media (2007), 112-145;
30 pages. 
O P T I O N A L R E A D I N G S
- Aurora Wallace, "National news and the nation: The New
York Times, the Washington Post, the Wall Street Journal, and
USA Today," Newspapers and the making of modern America (2005),
155-188; 30 pages.

- Pablo Boczkowski, "Hedging: A web of challenges in the
second half of the 1990s," in Digitizing the news: Innovation
in online newspapers (2004), 51-72; 20 pages.

- John V. Pavlik, “Journalism ethics and new media,” in Journalism
and new media (2001), 82-97; 16 pages.
R E S O U R C E S
|
Wrap-up
Mon
04 May: What
have we learned about mass communication? 
Wed 06 May: Review for final (last class)
Fri 08 May: CLASS CANCELLED
D I S C U S S I O N S E C T I O N
- Make up any missed speeches from third portion of class
- Extra
credit summary due
- Paper 3 final version and
outline due
- Fill out course evaluations
R E Q U I R E D R E A D I N G S
Susan
Douglas, "The turn within: The irony of technology in
a globalized world" American Quarterly (2006),
619-638; 20 pages. 
O P T I O N A L R E A D I N G S
- James L. Baughman, "Century's end, 1993-2005," from The
republic of mass culture: Journalism, filmmaking, and broadcasting
in America since 1941, 3rd ed. (2006), 226-256; 30 pages.

- James Seguin, “Strategies for success: 32 tips to prepare
yourself for a career in media/communications,” in Media
career guide: Preparing for jobs in the 21st century,
2nd ed. (2000), 11-54; 40 pages.
|
Final exam week |
Final
Exam
12:25pm-2:25pm
MONDAY MAY 11
HUMANITIES 3650 (the normal lecture hall)
(students requesting special accomodations with a McBurney
visa may take the exam, with extended time, in an alternate
room TBA) |
Daily
news
As part of this course, you need to be familiar with current events
in the media. Ideally, you should be reading a daily local and
national newspaper, watching a daily local and national TV newscast,
listening to a daily local and national radio newscast, and following
at least one daily non-US source of news.
In J201 we demand that students subscribe to either a local or a national
print newspaper. Using the World Wide Web, you can have
access to even more news sources over your computer at no cost (or rather,
at the cost of a monthly Net subscription, expensive hardware and software
which must be upgraded regularly, nominal electricity costs, and some
personal demographic information which more and more of these sites will
force you to divulge):
Frequently
Asked Questions
Q: Is J201 offered in both Fall and Spring?
A: Greg Downey tends to teach J201 in the Spring. The Fall instructor
for J201 is usually Jack
Mitchell <jwmitch1 at wisc.edu>. Please contact him
for details on his
version of the course web site, readings, and assignments.
Q: I'm a senior and a really want/need to take J201.
A: J201 is generally closed to seniors because: (1) demand for J201 is
so severe; (2) J201 is an introductory class (in both its writing skills
and its substantive aspects) not appropriate for seniors; and (3) seniors
do not have enough time after taking J201 to finish a Journalism and
Mass Communication major.
Q: The section I want is full. Is there a waiting list?
A:There is no waiting list for J201. If you meet the course
prerequisites but the section you want is full, you may try to continue
to try to register electronically through the first two weeks of class
(when many students drop the course). You may attend lecture while attempting
to formally register, up to the university add/drop deadline. Often enough
spaces open up in these first two weeks to accomodate all interested students. If
you can be more flexible in your choice of discussion section, you will
be more likely to get a spot in the course. And remember:
the class is offered both Fall and Spring!
Q: I have a class conflict with my section; can I switch?
As a university student, it is your responsibilty to sign up for
a discussion section which fits your class schedule. It is not possible
for us to do your scheduling for you. Our only advice is to try the
online registration system to see if you can sign up for a new section
and drop your old section through the official system. With over 400 students
adding and dropping, section counts are in constant flux so you might want
to check the system at different times of the day/week to try your switch.
Q: I represent [your student group here] and I would like to talk
to your students for just five minutes before class.
A: Class time is too limited for me to allow any student groups
to speak before class (even those related to journalism and mass communication).
But if you send me a paragraph describing your organization, I will gladly
post it to the class weblog.
Q: Why don't you put your lecture slides online before lecture,
so students can print them and follow along?
A: Good idea, but it won't happen because (1) it encourages some
students to skip lecture, (2) it discourages some students from taking
their own notes, and (3) I am often still tweaking and editing the slides minutes before
lecture begins. Slides will generally be available 24 hours after lecture.
Q: I have a [wedding, family reunion, Ren and Stimpy marathon]
on the exam date. Can I take it another time?
A: University students are expected to attend all classes and
all exams. Makeup exams are only offered for documented medical reasons.
Q: On the exam review sheet, could you please explain to me the
meaning of the following eight terms ...
A: The instructor and the TAs will not answer questions like this
over email. Bring such questions to section or to the lecture that we devote
to reviewing for the exam, or ask them on the class weblog to see if your
fellow students can help. And study your notes and readings.
Q: I liked J201 and now I want to major in Journalism and Mass
Communication. Can you write me a recommendation?
A: Our policy is that J201 instructors (including TAs) do not
write recommendations for students to enter the J-School.
Q: Your class has too much [politics, economics, history, sociology]
in it, which I think belongs in a [political science, economics, history,
sociology] course and not in a mass communication course.
A: Welcome to the world of interdisciplinary, socially relevant,
and intellectually complex university education.
Q: I heard that the poltergeists of Humanities 3650 have a rather
malevolent grudge against you, cutting the power to your microphone,
dripping water on your computer, and dumping acoustical wall tiles into
the aisles at random moments during your lectures.
A: Please do not taunt the Humanities 3650 poltergeists.
Q: Do you mind if, while you are lecturing, I keep my laptop open
at my seat and, though appearing to take notes, actually spend the whole
class period surfing e-Bay for collectible Lego minifigures based on
the short-lived 1980s science-fiction comedy series "Quark"?
A: Please do not taunt me either.
Q: Did I miss anything when I skipped your class?
A: The answer is here.
Did
you know?
• UW-Madison has about 28,000 undergraduates, but there are only
19 courses which enroll around 400 students, and J201 is one of them. (A
colleague of mine likes to call it "stadium rock".) But
our discussion section size of 18 students falls well below the average
UW course size (including all labs, lectures, discussions and seminars)
of 28 students. Source: Deborah Ziff, "UW profs aim to stir up giant
classes,"
madison.com (25 Nov 2007).
• According to the Vice-Provost for Teaching and Learning, UW-Madison
students spend an average of over $700/year on textbooks and class materials. However,
rather than using a mass-market $100 textbook in J201 (which may be out
of date the moment it is printed), we use a custom-crafted $30 course reader
(which changes every semester), sold on a non-profit basis under Fair Use
copyright laws with proceeds going to a student-run organization.
• Many of the extra-credit studies that J201 students participate
in are published in major communication research journals, and many J201
TAs go on to become professors at top research universities around the
nation.
• J201 was one of the first courses on campus to use weblogs extensively
in course management and discussion. But it was the students who
figured out that the weblog could be used as a virtual study session to
prepare for exams.
• From time to time the authors of J201 readings have commented on
our class weblog. Participants have included New York Times reporter
(and former UW-Madison graduate) Marshall Sella, as well as Internet-saavy
campaign consultant to Howard Dean and (now) John Edwards, Joe Trippi.
About
the professor
Greg
Downey <gdowney @ wisc.edu> is an associate professor
with a 50 percent appointment in the School of Journalism and Mass
Communication and a 50 percent appointment in the School of Library
and Information Studies. His teaching and research both center
on the history and geography of information and communication technology
and the often hidden human labor behind it.
Downey joined the UW faculty in 2001. He holds a B.S.
and M.S. in computer science from the University of Illinois, Champaign-Urbana,
an M.A. In liberal studies from Northwestern University, and a joint Ph.D.
in history of technology and human geography from the Johns Hopkins University.
Before coming to Madison, Downey spent a year as a postdoctoral fellow
in the Department of Geography and the Humanities Institute at the University
of Minnesota, Twin Cities.
His industry experience as a computer analyst includes
three years at the Leo Burnett advertising agency in Chicago, and three
years at Roger Schank’s Institute for Learning Sciences at Northwestern
University. He has held short-term volunteer positions with both the Center
for Neighborhood Technology in Chicago and the Community Information Exchange
in Washington D.C. And he used to draw a daily comic strip when he
was an undergraduate, believe it or not.
 Downey's
first book, Telegraph Messenger Boys: Labor, Technology, and Geography,
1850-1950, was published by Routledge in 2002. His second book, Closed
captioning: Subtitling, stenography, and the digital convergence of text
with television, was published by Johns Hopkins in 2008. He
is currently working on his third book, a history and geography of library
labor and technology in the US over the 20th century.
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