UNIVERSITY OF WISCONSIN-MADISONCOLLEGE OF LETTERS & SCIENCE SCHOOL OF JOURNALISM & MASS COMMUNICATION
 

PROFESSOR GREG DOWNEY
Introduction to Mass Communication

J 201

MarioSpring 2010
3650 Humanities
M W F 9:55am-10:45am
(plus weekly discussion)

The goal of J201 is to help you become a critical media consumer and producer.  We investigate not only how our mass media system works, but what we want our mass media to do for us (and what we hope it doesn't do to us).  This involves understanding the structural qualities of our mass media system – political, economic, and social — by following the money, tracing the power, seeing the disparities in different forms of communication.  It also involves understanding both the effects of media on individual thought and behavior and the power of individuals to influence what appears in the media (through viewership, purchasing, democratic actions, or personal media production).  We pay close attention to the present-day challenges and criticisms that the media industry faces, in order to imagine alternative ways of constructing the media industry.  Through both lecture and discussion, both readings and films, and both offline and online experiences, this course will guide students in interrogating our media-saturated society. As a Comm-B course open to all majors, students will both experiment with new personal publishing tools like weblogs and wikis, and hone more traditional skills of academic argument and presentation.


[icon]Key goals

“Communication B” requirement

While not all of you will become professional journalists or strategic communicators, each of you will need to communicate clearly and effectively through the spoken and written word. This course fulfills the campus Communications-B requirement for this skill. You will spend time outside class, as well as in weekly discussion sections, refining your critical communication skills through oral presentations, written assignments, peer review, and revision. Please note, however, that our TAs are not expected to teach you the basics of spelling, grammar, usage, and proper sentence construction. (That's what high school is for.)

School of Journalism and Mass Communication gateway

Some of you are considering careers in the media. This course should help you make informed decisions about your professional life and will serve as the prerequisite to entering the School of Journalism and Mass Communication. Please note: out of nearly 300 applicants to the J-School each semester, only 100 can be accepted.


imageCourse plan

The course is divided into three units, each focusing on a different set of mass communication processes.

  • Mass communication and entertainment: Covers the overall shape and impact of mass media, with emphasis on the “entertainment” aspects of print, screen, and online media (and the profit-making potential of each).

  • Strategic communication in politics & economics: The journalism school uses this term to describe mass communication that (primarily) seeks to persuade. In practice, strategic communication means commercial advertising and public relations, or political advertising and public diplomacy.

  • Journalism and the public sphere: This unit focuses on mass communication that (primarily) seeks to report “truth” and foster free, open, civil, and informed debate, including newspapers, non-fiction books, documentary film, broadcast news properties, and online information sources.

(blog icon)Electronic resources

As a mass communication course, J201 utilizes many new media technologies.  We do this both to deliver the class in a way that alters the traditional space-time relations of education (allowing you to participate at a distance, or at odd hours, or asynchronously, or through written text) and to expose students to some of the many collaborative online tools in use today.  We choose "outside" tools on purpose -- we want you to become familiar with systems "at large" in the world, not just at Madison. Sometimes these tools may not work as well as we would like; we should consider these moments of reflection, not frustration. And most of these tools are publicly visible, so students (and instructors) should keep alert: practice a civil and respectful tone, and be aware when you might be revealing personally identifiable information.

  • UWThis class-wide web page, listing the assignments and schedule for the whole semester, constantly updated with new content and links as the weeks go by.  Produced using Adobe Dreamweaver and hosted at the UW-Madison School of Journalism & Mass Communication
  • BloggerA class-wide news blog for the professor and TAs to post class-wide issues and news articles related to the topic of the class.  (Students may comment on anything we put here.)  Produced and hosted using Blogger.
  • My Web SpaceA class-wide file repository storing electronic versions of the required and optional readings.  Accessible to any UW student or affiliate with a "net ID."  Produced and hosted using UW Madison MyWebSpace.
  • PBWikiIndividual discussion section wikis for students to use in peer review critiques of polished paper drafts.  Produced and hosted using PBWiki.  (This one is not publicly visible, so only your classmates and the instructors will see your polished drafts.) 

Obviously, taking a class with all of these electronic tools means you will need to have regular access to a computer.   All of the UW dorms have their own computer labs, and you may also use the College Library computer lab

There are plenty of other software tools available on campus for producing and consuming online content.  Check out the DoIT software training for students web site for ideas.


[icon]Grading

    SCALE
 
A
90 - 100
 
AB
85 - 89
 
B
75 - 84
 
BC
70 - 74
 
C
60 - 69
 
D
50 - 59
 
F
0 - 49

There are 100 points available in this course:

  • An in-class four-minute oral presentation summarizing an article from your reader, which we will digitally record and email back to you for self-critique - 10 points.
  • Three 1000-word (four-page) written papers of increasing complexity, including outlines, drafts, and final versions - 10 points each (30 points total).
  • Ten quizzes based on lecture, readings, or current events - one-half point each (5 points total).
  • Five short online research assignments to be  emailed to your TA when completed - 1 point each (5 points total).
  • Three in-class, closed-book exams, involving both short answer and essay questions, based on readings and lecture - 35 points.
  • Participation in class discussion section - 10 points.
  • Constructive peer review of other student drafts of papers, posted on the wiki - 5 points.

(blog icon)Discussion sections

J201 relies on many instructors: the professor plus nearly a dozen paid graduate teaching assistants (TAs).  Each TA manages two discussion sections of 18 students a piece (the professor only manages one).  

Each of these discussion sections has its own wiki, where students can assemble and present the materials relating to their polished paper drafts and peer reviews.  This is also where TAs will list their office hours. 

We encourage students to communicate with us through email; however, please compose your email as if you were writing a short letter or office memo, and not as if you were text-messaging a friend.  You should plan on a next-business-day turn-around on emails. 

NB: TAs will meet with the professor each week on Monday at 11am after lecture.

Greg DowneyGreg Downey (professor)
gdowney@wisc.edu

Section 301 (honors section)

Amy Becker
abbecker2@wisc.edu

Section 302
Section 320

Lisa Bu
bu@wisc.edu

Section 313
Section 318

Stephanie Edgerly edgerly@wisc.edu

Section 307
Section 322

Jill Hopke
jehopke@wisc.edu

Section 310
Section 323

Abhiyan Humane
ashumane@gmail.com

Section 303
Section 314

Larisa Puslenghea
puslenghea@wisc.edu

Section 306
Section 308

Manisha Shelat
shelat@wisc.edu

Section 304
Section 309

Doug Shore
dshore@wisc.edu

Section 305
Section 321

Davita Veselenak
veselenak@wisc.edu

Section 315
Section 316

Bryan Wang
mwang24@wisc.edu

Section 311
Section 319

Rachel White
rwhite3@wisc.edu

Section 312
Section 317


[icon]Textbook and reader

There is one textbook for this course: Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams, The craft of research, 3rd ed. (2008).  This is a research and writing guide which you will find useful in any university class involving writing.  The list price of this book is $17, and  it will be made available at the University Bookstore.

In addition to this textbook, you will read key articles on mass communication selected by the instructor.  We have produced a xeroxed (non-profit) "reader" containing these articles, available from ASM Student Print (on the third floor of the new University Square building, at 333 East Campus Mall, right next to Vilas Hall) for about $25.   You can expect roughly 50 pages of reading (two articles) each week.

UW-Madison students may also download any of the required or optional readings as PDF files (you will need your standard UW NetID login and password to enter). However, all students are expected to bring a paper copy of each week's readings to discussion section.  Buying the prepared course reader is really your best value.

NB: These articles were not chosen to be “unbiased” texts or to be the final word on media in society. Rather, I have picked these articles with three goals in mind: they are readable and interesting while still scholarly; they are relevant to current events; and, often, they are polemical in that they argue for a particular interpretation of the world which you may choose to agree with or to disagree with.


[icon]Newspaper subscription

Even though nearly every major news organization now has an online presence, for J201 we require that you subscribe to either a local or a national newspaper in print form over the course of the semester, so that you build a daily habit with this traditional medium for entertainment, strategic communication, and journalism.  (I'm afraid our own venerable student newspapers, the Badger Herald and the Daily Cardinal, do not count for this requirement.)

We have secured a special student rate with both the New York Times and the Wisconsin State Journal for students in J201:

  • New York Times 13-week subscription: Monday through Friday subscription is $29.25 total, or choose Monday through Sunday subscription for $80.60 total.  (These subscriptions will be billed.)
  • Wisconsin State Journal 16-week subscription: Monday through Sunday (plus free Capital Times on Wednesday) is $20 total. (These subscriptions will need to be paid in advance.)

To sign up for either or both of these newspapers, contact Jim Freemann at paper@tds.net or 608-516-6381 (cell) with your address and paper preference.  You may mention that you are a J201 student in Professor Downey's class.

Important: After you have subscribed, if you need to speak to customer service about your subscriptions, don't email your professor or TA!  Instead, use these contact numbers:

  • New York Times 1-888-NYTCOLL (698-2655)
  • Wisconsin State Journal (608)-252-6363

(blog icon)Speech assignment

Practicing oral communication skills is an important part of a Comm-B course.  In J201 you will perform a prepared in-class speech on one of the articles from your course reader. Your TA will assign you a student number from 1-18 during your first discussion section, which you can use to figure out which article you will be presenting by scanning through the course schedule to the right.  The presentation will be worth 10 points. 

Your speech should be a summary and critique of one of the articles your class is discussing from the course reader that week.  You will start the class discussion by making a four-minute oral presentation on the article. You will also need to hand in a written outline of your presentation to your TA.

You should devote the first part of your presentation (2 minutes) to identifying the main arguments of the reading, outlining the author's claims, reasons, and evidence. You do not have to go into great detail (since all students will have read the article) but you do have to provide an accurate summary. The second half of your presentation (2 minutes) should deal with your reaction to the reading. You need to make your own claim and your reason for that claim, providing evidence to support it. Like a good paper, your talk needs a short introduction (introduce yourself and name the article/author) and a satisfying conclusion.

Do not read your presentation! You may speak from simple notes that keep you on track, but allow the words to emerge spontaneously and conversationally. A good strategy is to practice your presentation in front of a mirror, a tape recorder, or a friend.

Flip VideoWhile you are making your presentation, your TA will designate a fellow student to record you on a little digital video camera.  Later, your TA will email this video back to you (no one else will receive a copy).  You are required to view your performance and perform a self-critique: reply to your TA with one way that you could improve your delivery next time.  After that you may delete this video (or post it to YouTube for assured, instantaneous, global fame).

Evaluation criteria for your presentation

All TAs use the same oral presentation grading sheet and grade your speech according to both content and delivery.

Content

  • Do you accurately capture what the author (or previous speaker) was saying?
  • Is your own claim clear?
  • Is your evidence for your claim convincing?
  • Have you turned in a written outline of your talk?

Delivery

  • Have you kept to the time specified?
  • Do you project enough for everyone to hear you?
  • Does your inflection and emphasis help convey your meaning (as in normal conversation)?
  • Are you, like, avoiding the use of slang and, basically, all those crutch phrases like "like" and "basically"?
  • Do you seem to be enjoying yourself (even if you aren't)?

(blog icon)Writing assignments

You will write three 1000-word (four-page, double-spaced) papers for this class, each tied to the class readings and each requiring some outside investigation. Even though these papers are short, they should still each have the three basic components of an academic essay:

  1. An introduction which clearly states a thesis (and please underline that thesis).
  2. A body which develops the thesis, with one argument per paragraph.
  3. A conclusion which not only restates the thesis, but leaves the reader with something more.

TypewriterFor each assignment, first you write a polished draft and post it to your discussion section wiki.  Then you receive TA and peer feedback, and only after this feedback do you write a final draft, turning it into your TA in printed form.

Paper one: Debating effects

During the first two weeks of class, you were assigned four readings which discussed the purposes, promises, and problems of mass communication in broad terms.  In lecture and discussion we developed some examples of contemporary media products which might exemplify these different aspects of the media.  In particular we looked at arguments about what kinds of "effects" media have on individuals, on particular social groups, and on society as a whole, including the circumstances under which those effects might or might not happen, and the potential short-term and long-term consequences of those effects.

Your goal in this first paper is to pick any mass communication product that you consume or have consumed in the past — a book, a web site, a television show, a genre of music, a video game, a type of sporting event, whatever — and make an argument about whether or not it has had any kind of "effect" on you.  In making your argument, you must use at least two authoritative articles which focus on the effects of media on individuals or society.

An "authoritative article" comes from your reader, from the "optional readings" listed on this web site, and/or from an outside source which you find through the library.  Articles in peer-reviewed academic journals or chapters from academic books are nearly always acceptable; longer, analytical articles from well-established newspapers or news magazines are often acceptable as well.  Wikipedia articles or articles from random weblogs generally are not considered "authoritative".  When in doubt, ask your TA. 

You may wish to develop a thesis along the lines of "media product X has had (or has not had) the effect Y on me [claim] because of A, B, and C [reasons]."  Then your paper should explain and support (with evidence) your claim and reasons.

You will want to make sure to describe and address at least one counter-claim, together with its reasons and evidence, which might undermine your thesis. 

Unlike other writing assignments you may have had at UW-Madison, it is perfectly acceptable to write this paper in the first person (using "I"). 

Please note that this paper cannot rest simply on your opinions. In defending your claim and reasons, you must draw explanations and evidence from the authoritative articles you use. 

Paper two: Analyzing advertising

Pick any advertisement you like and use at least two authoritative articles (from your reader, from the "optional readings" listed on this web site, and/or from an outside source) to analyze the purpose and effectiveness of that advertisement, paying attention to both its context (the media product it appears in) and its target market. 

In choosing the articles to help you analyze this ad, remember: you don't have to agree with the authors of the articles you use, but you have to show that you understand how those authors would interpret the advertisement you've chosen. 

Your paper should answer the questions: What is the advertisement and where was it placed? What is it's intended function?  How do you know this?  And how well does the ad perform that function? 

You may want to staple a xeroxed copy of your advertisement along with the printed rough draft that you hand in to your TA.

Paper three: Evaluating reporting

Pick any current news story you like, and read how that story is covered by two different news properties (such as two different daily newspapers or two different weekly newsmagazines). Then use at least two authoritative articles (from your reader, from the "optional readings" on this web site, and/or from an outside source) to analyze the coverage by each outlet.

Beware: This assignment is not as simple as it seems.  A "news story" is rarely confined to a single news report.   This means reading more than just one article from each news outlet in order to follow the coverage of the story over time.  For very long stories, like a war or a presidential election, you will need to pick a manageable sub-story or event to focus on for your paper.

Pay close attention also to the kind of news coverage you are reading.  Are these breaking news reports or later news summaries?  Are they "analysis" articles from a particular point of view, or attempts at "objective" reporting?  Are they opinion pieces?  Press releases?  Coverage purchased from other news organizations (like the Associated Press)?

Your paper should answer the questions: What is the news story?  How do the different outlets cover the story?  Which outlet covers the story better? And why do you think this?

Guidelines for polished (wiki) drafts

When you post your polished draft to the wiki, simply paste the text directly from your word processor into the wiki page.  Then format the text on the wiki to meet these criteria:

  • Underline your thesis statement.
  • Clearly separate your paragraphs either through indentation or a blank line.
  • Include a short bullet-point outline with your draft.  (You may want to reverse-outline your paper.)
  • Proofread your draft!

Remember to print out one copy of your polished draft on paper to turn in to your TA.  It should be four pages, double-spaced.  Also include your outline!

Guidelines for final (printed) papers

When you print your final four-page paper for submission to your TA, make sure to follow these guidelines:

  • Underline your thesis statement.
  • Use one-inch margins on all sides
  • Double-space all text.
  • Indent all paragraphs; no extra blank lines between paragraphs.
  • Use 12-point Times, Times Roman, or Times New Roman font.
  • Number your pages.
  • Put your name and your TA's name on the first page.
  • Turn in a one-page outline with each draft.
  • Turn in a one-page list of references with each draft (APA style).
  • Staple all pages (no paperclips or corner folds).
  • Proofread your final paper!

Instantly boost your writing grade!

  • “Simplify, simplify, simplify!” Use clear, direct, and concise wording.
  • Do not be redundant. Do not say things twice in a different way just to add words.
  • Present your arguments in the paper in the same order that you lay them out in the thesis. (Your outline can help you here.)
  • Review your Craft of Research writing textbook.
  • Did we mention proofreading?

Never, never, never do!

  • When referring to a work of nonfiction, never use the word “novel” – this implies a work of fiction and will cause your TA to wince uncontrollably.
  • Never begin your conclusion with “In conclusion” or “To conclude” or “By way of concluding, ready or not, here I go” ...
  • Never use slang in your writing, daddy-o; that is meg bad.
  • Never try to entertain your reader with asides, puns, and witty comments (unless you are writing a course web site).

Citing outside sources

In each paper you are expected to use scholarly articles (from your reader, from the optional readings on this web site, or from your own literature search) to support your arguments. You need to cite these outside articles whenever you use an idea, quote, or fact from these sources. We recommend APA style when citing sources in J 201 papers:

  • In the text of the paper, use the author's last name, the year of publication, and the page number, like this: (Gitlin, 2002, p. 10)
  • In the list of references at the end, organize alphabetically by author last name, like this: Gitlin, T. (2002). Media unlimited: How the torrent of images and sounds overwhelms our lives. New York: Henry Holt and Co.
  • For all the details on APA style see this summary and sample paper from the Writing Center.

If it is not your idea, cite it. Failure to properly cite outside sources is plagiarism and academic dishonesty and may be grounds for failing both the assignment and the course.

And please remember, wikipedia entries and random blog posts do not count as "authoritative articles" (though they may point you to more authoritative resources).

Evaluation criteria for all papers

All TAs use the same written grading sheet covering the following criteria:

1. Following instructions.  Does your paper follow the instructions of the assignment? Was it turned in on time? Does it conform to our formatting guidelines?

2. Grammar and style.  Do you avoid grammatical, spelling, and usage errors? Do you have any run-on sentences or non-sentences? Are your sentences clear and concise? Are references in correct APA style?

3. Thesis and structure.  Does your introduction contain a clear thesis (underlined)? Does your conclusion end with a compelling idea? Do arguments and examples build logically in between, following your outline?

4. Use of sources.  Does your paper demonstrate that you understand the examples and arguments from the articles you use? Does your thesis deal with the central arguments rather than peripheral issues? 

5. Arguments and evidence.  Do you support your thesis with compelling evidence and arguments? Do you counter at least one possible argument against your answer?

6. Creativity and difficulty.  Finally, remember that we appreciate papers which find exemplary outside sources, represent an unusual challenge, take on a unique case, or come up with a creative point of view. 

Finding scholarly articles

icon
Memorial
Library

icon
College
Library

icon
Journalism
Reading
Room

In order to find an authoritative outside source, you should use the resources available at our campus libraries. You may want to start with our own superb Journalism Reading Room, on the 2nd floor of Vilas Hall. 

The JRR web site also has quick links to many online mass communication resources.  For example, you can search for academic journal research articles in the ProQuest Research Library or in UW-Madison QuickSearch for Articles.  Your TA may suggest other research techniques in class.  And the library hosts a series of online tutorials called "CLUE" which can introduce you to ways of finding books and journal articles here on campus.

Getting help from the Writing Center

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Writing
Center

Our campus is lucky to have a top-notch and easily-accessible Writing Center which is free for all students to use. The Writing Center is located on the 6th floor of Helen C. White Hall (the same building as the College Library). You should all feel free to get assistance from the Writing Center staff on any of your three papers. Visit them online too.


(blog icon)Peer reviews

Your TA will divide each section into three groups of six students for peer reviews.  You will review the polished paper drafts of the other students in your peer review group, and they will each review your polished draft. 

Peer reviews are to be posted on your discussion section wiki in the "comments" area below the polished draft of each student you are reviewing.  Each review should include both things the author did well and things the author still needs to work on.  Which does the student need to work on more, writing style and grammar or argument and evidence?  Strive for a 250-word comment, not just a brief sentence.

These peer reviews will not be anonymous, so you should take care to offer constructive criticism (the same kind you would like to see someone offer on your paper).


(blog icon)Exams

Each of the three units in the class ends with a closed-book exam to test your grasp of key terms and concepts. 

blue bookThe first part of each exam will consist of several terms which students must both define and give the significance of in a few sentences.  For example, if the term is "Internet," a definition might be "A global network of computers which communicate using the shared TCP/IP protocol." But the significance might be "As both personal and mass communication move to the Internet, existing media companies are both facing competition from new market entrants and exploiting new opportunities for consolidation and profit."

The second part of each exam will consist of one or more conceptual questions which you must answer by writing an essay in a blue exam book which we provide for you.  For example, one question might be, "Define what you think the phrase 'public interest, convenience, and necessity' does (or should) mean, with respect to an important social purpose of the mass media; then pick one mass communication medium which you think serves that public interest well, and explain why and how it is able to do this."

One week before each exam, a review sheet will be handed out with sample short answer terms and essay questions to help guide you in your test preparation.  Students should prepare to identify all terms and answer all essay questions, as the instructor will choose which ones actually appear on the exam at the last minute. Please note that the terms and questions which actually appear on the exam may differ slightly from what is on the study guide. 

During exam weeks there will be no discussion section, no readings, and no other assignments due.

  • First midterm exam (10 points total)  Five terms to identify and give the significance of (1 point each) plus one essay question covering the first third of the course (5 points).

  • Second midterm exam (10 points total)  Five terms to identify and give the significance of (1 point each) plus one essay question covering the strategic communication part of the course (5 points).

  • Final exam (15 points total)  Five terms to identify and give the significance of (1 point each), one essay question covering the journalism part of the course (5 points), and one more essay question covering the whole semester (5 points).

(blog icon)Discussion quizzes

Ten times during the semester, at your TA's discretion, you will have a one-question, one-half-point quiz during the first five minutes of your discussion section. Quiz questions may cover three areas: (1) basic material from the lectures since the last section, to make sure that students are attending lecture and taking notes; (2) basic material from the readings, to make sure that students are keeping up with their two weekly articles; or (3) basic current events, to make sure students are reading their daily newspaper.  These quizzes are not meant to be tricky or difficult; they are simply meant to verify that you are keeping up with the class as you should. If you arrive for discussion section late and miss a quiz, you lose the half-point for that quiz.


(blog icon)Online assignments

Five times over the course of the semester you will be assigned to do some online research, quiz, or other activity.  You may email the results of this activity to your TA.  Each of these short assignments is worth one point.


(blog icon)Discussion participation

dicussionThis 10-point grade will be assigned by your section TA, based on both the amount and quality of your participation in weekly discussion. Points may be taken off, for example, for unexcused absences, regular tardiness, and disrespect of other students.  We encourage students to also demonstrate participation by commenting on our course-wide weblog, but this is not a substitute for in-class participation.  If you never speak up in section, you cannot expect to receive full points for participation.


(blog icon)Extra credit

J 201 offers extra credit for participation in research studies run by faculty and graduate students.  ResearchYou can participate either as a research subject or as an attendee at presentations about the methodology of the studies being conducted this semester. (You will only earn credit for the same experiment once.)  You will receive one-half point for each study you participate in, up to a total of two-and-a-half points.

At the end of the semester you need to turn in a typed list of each study you participated in, including the date of participation and one sentence describing the study. (We will compare your list against our master list of experiment participants.)

bloggerEach research study will be listed on the course weblog. They will likely not be announced in class; it is your responsibility to follow the weblog and watch for them.


[icon]Special needs

Persons with disabilities are to be fully included in this course. Please let me know if you need any special accommodations to enable you to fully participate. I will try to maintain confidentiality of the information you share with me. To request academic accomodations, register with the McBurney Disability Resource Center.


[icon]Academic honesty

Academic honesty requires that the course work a student presents to an instructor honestly and accurately indicates the student's own academic efforts. If you are unsure about what qualifies as academic dishonesty, consult the Academic Misconduct Guide for Students

Two points in particular to keep in mind:

  • copying or paraphrasing material from books, articles, or web pages without proper quotation and citation is plagiarism

  • copying or paraphrasing material from fellow students is plagiarism

Any plagiarism may be sufficient grounds for failing a student in the entire course.


US flagClassroom respect

Think.The UW-Madison is committed to creating a dynamic, diverse and welcoming learning environment for all students and has a non-discrimination policy that reflects this philosophy. Disrespectful behaviors or comments addressed towards any group or individual, regardless of race/ethnicity, sexuality, gender, religion, ability, or any other difference is deemed unacceptable in this class, and will be addressed publicly by the professor.


US flagMilitary call-ups

We recognize that those students serving in the armed forces may be called to active duty at any time.  The university has posted guidelines for students who are called to duty detailing options for withdrawing from, dropping, or completing courses.  In general, students called to military service may receive credit for this class if leaving after the midway point of the course, at the discretion of the instructor, based on the student's earned grade up to the time of departure.


US flagSustainability

In an effort to reduce our waste production, we will not be handing out paper syllabi in J201 and students will submit rough drafts of papers to their discussion section wiki for online peer review. 

 

 

   

News

 

Thanks for a fine semester

Folks, grades are now posted for J201. Thanks for a fine semester! Please keep in touch, if you are so inclined, and keep reading the news!

Previous news ...
  • Journalism Today
  • What is your News IQ?
  • Essays for final exam
  • Terms for final exam
  • Announcement: Daily Cardinal Advertising Recruitment Meeting
  •    
       

    Calendar under construction

     

    Mass communication and entertainment

     Jan 19 - Jan 23
     
    WEEK 01

    Welcome week

    Greg DowneyMon 19 Jan: NO CLASS FOR HOLIDAY
    Tue 20 Jan: SECTIONS WILL MEET THIS WEEK STARTING TUESDAY
    Wed 21 Jan: Introduction to the professor and the class
    Fri 23 Jan: What is mass communication?

    D I S C U S S I O N   S E C T I O N

    • Meet your TA and fellow students
    • Learn about the course web page, course blog, and course wiki
    • Sign up for a local or national print newspaper subscription
      (your TA will forward your information for the student discount)
    • TA assigns each student a number, indicating when that student will present in-class speeches, and which peer group that student belongs to
    • Discuss strategies for effective oral presentations
    • After class, get your Craft of Research textbook from a local bookstore
    • After class, get your xeroxed course reader from ASM Student Print
    • After class, TA will send email inviting all students to the section wiki

    R E Q U I R E D    R E A D I N G S

    We don't expect you to have read these articles before your first section, but we include them here because they provide useful skills background for the entire course.

    • Brooks Jackson and Kathleen Hall Jamieson, "Was Clarence Darrow a creationist?  How to be sure," in Unspun: Finding facts in a world of disinformation (2007), 153-177; 25 pages.
    • Stephen E. Lucas, "Delivery," The art of public speaking, 6th ed. (1998), 292-309; 15 pages.
    • Wayne C.Booth, Gregory G. Colomb, and Joseph M. Williams, The craft of research, 3rd ed. (2008), pp. 108-151 (from your textbook).

    O P T I O N A L  R E A D I N G S

    The optional readings are available online at our download repository.  The login and password are your normal UW netID and password (just like for your email). 

    • Laurie Rozakis, The complete idiot's guide to public speaking (1999), selections.
    • Anne Lamott, "Shitty first drafts" (1994).
    • Brandon Royal, The little red writing book (2004), selections.
    • Peter A. Facione, "Critical thinking: What it is and why it counts" (1998); 15 pages.
    • Anonymous, "I'm very interested in hearing some half-baked theories," Onion (November 9, 2005); 2 pages.
    • Nicholas Mirzoeff, “Teletubbies: Infant cyborg desire and the fear of global visual culture,” in Lisa Parks and Shanti Kumar, eds., Planet TV: A global television reader (New York: NYU Press, 2003), 439-454; 15 pages.
     Jan 26 - Jan 30
     
    WEEK 02

    Media audiences and media effects

    Mon 26 Jan: Defining media audiences
    Wed 28 Jan: Debating media effects 
    Fri 30 Jan: Guest lecture on media research: Karyn Riddle

    D I S C U S S I O N   S E C T I O N

    • Speeches for students 01 and 02
    • Discuss tasks for paper 1 (draft due next week)
    • Discuss how to create a page on the wiki
    • Online assignment #1: Create your own pages on your discussion section wiki

    R E Q U I R E D    R E A D I N G S

    Starting this week, make sure to have your readings done by the time you get to section.

    • Joel Bakan, "Corporations unlimited," The corporation: The pathological pursuit of profit and power (2005), 111-138; 25 pages.
    • Herbert J. Gans, “The problem of news effects,” in Democracy and the news (2003), 69-89; 20 pages.

    O P T I O N A L   R E A D I N G S

    • Glenn G. Sparks and Cheri W. Sparks, "Effects of media violence," in Jennings Bryant and Dolf Zillman, eds., Media effects: Advances in theory and research, 2nd. ed. (2002), 269-285; 15 pages.
    • George Gerbner et al., "Growing up with television: Cultivation processes," in Jennings Bryant and Dolf Zillman, eds., Media effects: Advances in theory and research, 2nd. ed. (2002), 43-67; 25 pages.
    • Robert Putnam, “Technology and mass media” in Bowling alone: The collapse and revival of American community (2000), 216-246; 30 pages.
    • Marshall McLuhan, “The medium is the message [selection],” in Understanding media: The extensions of man (1964); reprinted in Paul Marris and Sue Thornham, eds., Media studies: A reader, 2nd ed. (2000), 38-43; 5 pages.
    • Paul F. Lazarsfeld and Robert K. Merton, “Mass communication, popular taste, and organized social action [selection],” in Lyman Bryson, ed., The communication of ideas (1948); reprinted in Paul Marris and Sue Thornham, eds., Media studies: A reader, 2nd ed. (2000), 18-30 (13 pages).
    • Neil Campbell and Alasdair Kean, "The transmission of American culture," American cultural studies: An introduction to American culture, 2nd. ed. (2006), 287-314; 25 pages. 
    • "New video game designed to have no influence on kids' behavior," Onion (December 14, 2005).

    R E S O U R C E S

    Please note that the Wednesday of the second week of class is generally the last day to drop without a "DR" on your transcript. (You can still drop through the ninth week of class but there will be that notation on the transcript.)

     Feb 02 - Feb 06
     
    WEEK 03

    Media structures and media systems

    Mon 02 Feb: Media marketplaces and monopolies 
    Wed 04 Feb: Media purposes and public interests
    Fri 06 Feb: Guest lecture on public broadcasting: Jack Mitchell

    D I S C U S S I O N   S E C T I O N

    • Speeches for students 03 and 04
    • Draft and outline of paper 1 due (one copy in print, one copy on wiki)

    R E Q U I R E D    R E A D I N G S

    • Robert McChesney, "Public broadcasting: Past, present, and future," in Michael P. McCauley et al., eds., Public broadcasting and the public interest (2003), 10-24; 15 pages.
    • Eric Klinenberg, "Clear Channel comes to town," in Fighting for air: The battle to control America's media (2007), 57-85; ~20 pages.

    O P T I O N A L   R E A D I N G S

    • Paul Starr, "Coda: The advent of the media," in Paul Starr, The creation of the media: Political origins of modern communications (2004), 385-402; 15 pages.
    • James W. Carey, “A cultural approach to communication,” in Communication 2:2 (1975); 20 pages.
    • Robert McChesney and John Nichols, "The problem with US media," in Our media, not theirs: The democratic struggle against corporate media (2002), 46-80; 35 pages.
    • William Hoynes, "The PBS brand and the merchandising of public service," in M. McCauley et al., Public broadcasting and the public interest (2003), 41-51; 10 pages.
    • Gail Beckerman, "Tripping up big media," Columbia Journalism Review (Nov/Dec 2003), 15-20; 5 pages.
    • Steve Rendall & Daniel Butterworth, "How public is public radio?" Extra! (June 2004); 5 pages.

    R E S O U R C E S

     

     Feb 09 - Feb 13
     
    WEEK 04

    From print culture to screen culture

    Mon 09 Feb: Print media - Books, libraries, and literacy
    Wed 11 Feb: Screen culture - Movies and television
    Fri 13 Feb:  Guest lecture on television and race: Hemant Shah

    D I S C U S S I O N   S E C T I O N

    • Speeches for students 05 and 06
    • Peer reviews of paper 1 due (on wiki as comments)
    • Discuss paper 1 revision strategies
    • Comments on paper 1 returned to students

    R E Q U I R E D    R E A D I N G S

    • Susan Jacoby, "The culture of distraction," in The age of American unreason (2008), 242-278; 35 pages.
    • Amanda D. Lotz, "Introduction" in The television will be revolutionized (2007), 1-25; 25 pages.

    O P T I O N A L     R E A D I N G S

    • Neil Postman, “Media as epistemology” in Amusing ourselves to death: Public discourse in the age of show business (1985), pp. 16-29; 15 pages.
    • National Endowment for the Arts, To read or not to read: A question of national consequence [executive summary] (2007); 20 pages.
    • James L. Baughman, “The war for attention: Responding to television, 1947-1958,” in The republic of mass culture: Journalism, filmmaking, and broadcasting in America since 1941 (1992), 59-90; 30 pages.
    • Lynn Spigel, "Entertainment wars: Television culture after 9/11," American Quarterly 56:2 (2004), 235-270; reprinted in Horace Newcomb, ed., Television: The critical view, 7th ed. (2007), 625-653; ~25 pages.
    • Brian Winston, “How are media born?” in John Downing, Ali Mohammadi, and Annabelle Sreberny-Mohammadi, eds., Questioning the media: A critical introduction (1990); reprinted in Paul Marris and Sue Thornham, eds., Media studies: A reader, 2nd ed. (2000), 786-801; 15 pages.
    • Steven Johnson, “Television,” in Steven Johnson, Everything bad is good for you: How today’s popular culture is actually making us smarter (New York: Riverhead Books, 2005), pp. 62-103; 40 pages.
    • Raymond Williams, “Programming as sequence or flow [selection],” in Television: Technology and cultural form (1974); reprinted in Paul Marris and Sue Thornham, eds., Media studies: A reader, 2nd ed. (2000), 231-237; 7 pages.
    • David Levy, "A bit of digital history," in Scrolling forward: Making sense of documents in the digital age (2001), 137-157, 20 pages.

    R E S O U R C E S

     Feb 16 - Feb 20
     
    WEEK 05

    Digital and interactive media

    Mon 16 Feb: Digital convergence - content, technologies, institutions
    Wed 18 Feb: Video games
    Fri 20 Feb: Screening of An Anthropological Introduction to YouTube (2008)

    D I S C U S S I O N   S E C T I O N

    • Make up any missed speeches from this portion of class
    • Online assignment #2: Find your information technology user category
    • Paper 1 final version and outline due
    • Exam 1 review terms and questions emailed to students Friday

    R E Q U I R E D    R E A D I N G S

    • Andrew Chadwick, "The political economy of internet media," in Internet politics (2006); 25 pages.
    • Edward Castronova, "Daily life on a synthetic earth," in Synthetic worlds: The business and culture of online games (2005).

    O P T I O N A L   R E A D I N G S

    • Pew Internet & American Life Project, Teens and social media (19 Dec 2007).
    • Anna Everett and S. Craig Watkins, "The power of play: The portrayal and performance of race in video games," in Katie Salen, ed., The ecology of games: Connecting youth, games, and learning (2008), 141-166; ~25 pages.
    • Chris Anderson, "The long tail," Wired (October 2004) (6 pages).
    • Pippa Norris, “The digital divide,” in Digital divide: Civic engagement, information poverty, and the Internet worldwide (2001), 3-25; 23 pages.

    R E S O U R C E S

     Feb 23 - Feb 27
     
    WEEK 06

    First Midterm Exam

    Mon 23 Feb: Review for exam in class
    Wed 25 Feb: EXAM 1
    Fri 27 Feb: CLASS CANCELLED

    Students requesting special accomodations with a McBurney visa may take the exam in alternate room TBA from either 9:30am - 10:45am or 9:55am-11:15am.

    D I S C U S S I O N   S E C T I O N S   C A N C E L L E D

    Strategic communication in politics & economics

     Mar 02 - Mar 06
     
    WEEK 07

    Advertising

    headshotMon 02 Mar: The advertising model for media 
    Wed 04 Mar: Targeting and branding
    Fri 06 Mar: Guest lecture on effective advertising: Doug McLeod

    D I S C U S S I O N   S E C T I O N

    • Speeches for students 07 and 08
    • Graded exam 1 returned to students
    • Graded paper 1 returned to students
    • Discuss tasks for paper 2 (draft due next week)
    • Online assignment #3: Find your VALS category

    R E Q U I R E D    R E A D I N G S

    • Joseph Turow, "Confronting new worries," in Niche envy: Marketing discrimination in the digital age (2006), 21-44; 20 pages.
    • Amanda D. Lotz, "Advertising after the network era: The new economics of television," in The television will be revolutionized (2007), 152-192; 40 pages.

    O P T I O N A L    R E A D I N G S

    • Tom Reichert, “Arousing aspirations: Lifestyle apparel and high-fashion,” in The erotic history of advertising (2003), 231-251; 20 pages.
    • Gloria Steinem, “Sex, lies & advertising,” Ms. (July/August 1990), 18-28; reprinted in Robert W. McChesney and Ben Scott, eds., Our unfree press: 100 years of radical media criticism (2004), 160-176; 17 pages.
    • Douglas Rushkoff, “Advertising,” in Coercion: Why we listen to what “they” say (1999), 162-192; 30 pages.
    • Joseph Turow, “Mapping a fractured society,” in Breaking up America: Advertisers and the new media world (1997), 55-89; 35 pages.
    • Douglas Rushkoff, “Virtual marketing,” in Coercion: Why we listen to what “they” say (1999), 230-264; 35 pages.
    • James B. Twitchell, “Plop, plop, fizz, fizz: American culture awash in a sea of advertising,” in Adcult USA: The triumph of advertising in American culture (New York: Columbia University Press, 1997), 1-52; 50 pages. 
    • Joseph Turow, "Drawing on the past," in Niche envy: Marketing discrimination in the digital age (2006), 45-70; 25 pages.

    R E S O U R C E S

     

     Mar 09 - Mar 13
     
    WEEK 08

    Public relations

    Mon 09 Mar: Public relations 
    Wed 11 Mar: Corporate lobbying
    Fri 13 Mar: CLASS CANCELLED but please view this online screening of The Persuaders (original airdate 2003) as you will be quizzed on it next week.

    D I S C U S S I O N   S E C T I O N

    • Speeches for students 09 and 10
    • Draft and outline of paper 2 due (one copy in print, one copy on wiki)

    R E Q U I R E D    R E A D I N G S

    • Neil Henry, "World of illusions," in American carnival: Journalism under siege in an age of new media (2007), 149-204; 55 pages.
    • Joel Bakan, "Business as usual," The corporation: The pathological pursuit of profit and power (2005), 28-59; 30 pages.

    O P T I O N A L    R E A D I N G S

    • Naomi Klein, “A tale of three logos,” in No logo (2002), 365-396; 32 pages.
    • Edward Bernays, "Organizing chaos" and "The new propagandists," in Propaganda (1928), 37-46, 59-70; 20 pages.
    • Ronald E. Rice and Charles K. Atkin, "Communication campaigns: Theory, design, implementation, and evaluation," in Jennings Bryant and Dolf Zillmann, eds., Media effects: Advances in theory and research (2002), 427-451; ~25 pages.
    • Blake Fleetwood, "The broken wall: Newspaper coverage of its advertisers," Washington Monthly (01 Sep 1999); 10 pages.

     R E S O U R C E S

     Mar 16 - Mar 20
     
    WEEK 09

    SPRING BREAK

    No class or section. Please drink responsibly!

    Please note that the Friday of the ninth week of classes is generally the last date a student may drop a course.

     Mar 23 - Mar 27
     
    WEEK 10

    Political persuasion

    headshotMon 23 Mar: Political opinion
    Wed 25 Mar: Political persuasion - The Obama campaign
    Fri 27 Mar: Guest lecture on political advertising: Dhavan Shah

    D I S C U S S I O N   S E C T I O N

    • Online assignment #4: Find your Political Compass category
    • Speeches for students 11 and 12
    • Peer reviews of paper 2 due (on the wiki)
    • Discuss paper two revision strategies
    • TA comments on paper 2 returned to students

    R E Q U I R E D    R E A D I N G S

    • Brooks Jackson and Kathleen Hall Jamieson, "'Tall' coffees and assault weapons: Tricks of the deception trade," Unspun: Finding facts in a world of disinformation (2007), 43-62; 20 pages.
    • Adam Nagourney et al, "Near-Flawless Run Is Credited in Victory," New York Times (November 5, 2008); 10 pages.

    O P T I O N A L      R E A D I N G S

    • Joe Trippi, "The open source campaign: Hockey sticks, troll bats, and the sleepless summer tour," in The revolution will not be televised: Democracy, the Internet, and the overthrow of everything (2004), 135-156; 20 pages.
    • George Lakoff, "Framing 101: How to take back public discourse," in "Don’t think of an elephant!" Know your values and frame the debate (2004).
    • Bruce Bimber, "Overview of the theory" and "Political individuals in the fourth information revolution," from Information and American democracy: Technology in the evolution of political power (2003), 12-24, 197-228; ~40 pages.
    • Douglas McLeod, Gerald Kosicki, and Jack McCleod, "Resurveying the boundaries of political communications effects," in Jennings Bryant and Dolf Zillmann, eds., Media effects: Advances in theory and research (2002), 215-267.

    R E S O U R C E S

     Mar 30 - Apr 03
     
    WEEK 11

    Public diplomacy

    Mon 30 Mar: Journalism after September 11, 2001
    Wed 01 Apr: Public diplomacy after September 11, 2001
    Fri 03 Apr: Screening of Buying the War (2007)

    D I S C U S S I O N   S E C T I O N

    • Make up any missed speeches from this portion of class
    • Paper 2 final version and outline due
    • Exam 2 review terms and questions emailed out to students Friday

    R E Q U I R E D    R E A D I N G S

    • Willem Marx, "I was a PR intern in Iraq," Harper's (18 Sep 2006); 10 pages.
    • Steven Kull, Clay Ramsay and Evan Lewis, “Misperceptions, the Media and the Iraq War,” Political Science Quarterly (2003), 569-598; 30 pages.

    O P T I O N A L   R E A D I N G S

    • Michael Schudson, “What’s unusual about covering politics as usual,” in Barbie Zelizer and Stuart Allan, eds., Journalism after September 11 (2002), 36-47; 10 pages.
    • Sheldon Rampton and John Stauber, “War is sell,” in Weapons of mass deception: The uses of propaganda in Bush’s war on Iraq (New York: Penguin, 2003), 37-63; 25 pages.
    • James Bamford, "The man who sold the war," Rolling Stone (17 Nov 2005), plus response by Rendon and rebuttal by Bamford; ~10 pages.
    • Susan Moeller, "Media coverage of weapons of mass destruction," Center for International and Security Studies at Maryland (09 Mar 2004), 1-23.
    • Steven Kull, "US public beliefs on Iraq and the presidential election," Program on International Policy Attitudes (22 Apr 2004); 25 pages.
    • [editors of the New York Times], "The Times and Iraq," New York Times (26 May 2004); 2 pages.
    • Donald R. Shanor, “Introduction: The test of war,” in News from abroad (2003), 3-25; 23 pages.
    • David Barstow and Robin Stein, "Under Bush, a new age of prepackaged news," New York Times (13 March 2005); 7 pages.

    R E S O U R C E S

     

     Apr 06 - Apr 10
     
    WEEK 12

    Second Midterm Exam

    Mon 06 Apr: Review for exam
    Wed 08 Apr: EXAM 2
    Fri 10 Apr: CLASS CANCELLED

    Students requesting special accomodations with a McBurney visa may take the exam in alternate room TBA from either 9:30am - 10:45am or 9:55am-11:15am.

    D I S C U S S I O N   S E C T I O N  C A N C E L L E D

    Journalism and the public sphere

     Apr 13 - Apr 17
     
    WEEK 13

    Print journalism

    Mon 13 Apr: Journalism basics
    Wed 15 Apr: Guest lecture on newspapers: James Baughman
    Fri 17 Apr: Evaluating quality in journalism

    D I S C U S S I O N   S E C T I O N

    • Speeches for students 13 and 14
    • Graded exam 2 returned to students
    • Online assignment #5: Post a comment on an online news story, and provide evidence of your comment post to your TA
    • Graded paper 2 returned to students
    • Discuss tasks for paper 3

    R E Q U I R E D    R E A D I N G S

    • Brent Cunningham, “Rethinking objectivity,” Columbia Journalism Review (July/August 2003), 24-32; 10 pages.
    • Neil Henry, "American carnival," in American carnival: Journalism under siege in an age of new media (2007), 19-61; 40 pages.

    O P T I O N A L     R E A D I N G S

    • Bill Kovach and Tom Rosenstiel, “Journalism of verification” in The elements of journalism: What newspeople should know and the public should expect (2001), 70-93; 22 pages.
    • Brian McNair, "What is journalism?" in Hugo de Burgh, ed., Making journalists (2005), 25-43; 20 pages.
    • Richard Paul and Linda Elder, "Steps in becoming a critical consumer of the 'news,'" in How to detect media bias and propaganda (2006); 5 pages.
    • Deborah Chambers, Linda Steiner, and Carole Fleming, "Women war correspondents" and "Women journalism, and new media" from Women and journalism (2004); 30 pages.
    • Hutchins Commission, “The problems and the principles,” in A free and responsible press (1947), 1-19; reprinted in Robert W. McChesney and Ben Scott, eds., Our unfree press: 100 years of radical media criticism (2004), 220-228; 10 pages.
    • Warren Breed, “Social control in the newsroom: A functional analysis,” Social Forces 33:4 (1955), 326-335; reprinted in Robert W. McChesney and Ben Scott, eds., Our unfree press: 100 years of radical media criticism (2004), 229-244; 15 pages. 

    R E S O U R C E S

     Apr 20 - Apr 24
     
    WEEK 14

    Broadcast journalism

    Mon 20 Apr: Local TV news
    Wed 22 Apr: Cable and network TV news 
    Fri 24 Apr: Guest lecture on journalism ethics: Stephen Ward

    D I S C U S S I O N   S E C T I O N

    • Speeches for students 15 and 16
    • Draft and outline of paper 3 due (one copy in print, one copy on wiki)

    R E Q U I R E D    R E A D I N G S

    • Rachel Smolkin, "What the mainstream media can learn from Jon Stewart," American Journalism Review (2007); 7 pages.
    • Mike Conway et al, "Villains, victims and the virtuous in Bill O'Reilly's 'No Spin Zone': Revisiting world war propaganda techniques," Journalism Studies (2007); 25 pages.

    O P T I O N A L     R E A D I N G S

    • William F. Baker and George Dessart, “Where the action is: Television news,” in Down the tube: An inside account of the failure of American television (1998), 126-150; 25 pages.
    • Jeff Cohen, "Belly of the beast" and "Inside the sausage factory," in Cable news confidential: My misadventures in corporate media (2006), 99-134; 35 pages.
    • Jeff Cohen, "Murdoch's media critic" and "Fair and balanced," from Cable news confidential: My misadventures in corporate media (2006), 53-96; 40 pages.
    • Marshall Sella, “The red-state network: How Fox News conquered Bush country — and toppled CNN,” New York Times Magazine (Jun 24, 2001); 11 pages.

    R E S O U R C E S

     

     

     Apr 27 - May 01
     
    WEEK 15

    Crisis in journalism

    Mon 27 Apr: Screening of Frontline: News War - part 3 (2007)
    Wed 29 Apr: The contradictions of online journalism
    Fri 01 May: Guest lecture on the future of journalism: Sue Robinson

    D I S C U S S I O N   S E C T I O N

    • Speeches for students 17 and 18
    • Peer reviews of paper 3 due (on wiki)
    • Discuss revision strategies for paper 3
    • TA comments on paper 3 returned to students
    • Final exam review terms and questions emailed Friday

    R E Q U I R E D    R E A D I N G S

    • John Pavlik, "Running the technological gauntlet: Journalism and new media," in Hugo de Burgh, ed., Making journalists (2005), 245-263; 20 pages.
    • Eric Klinenberg, "Owning it all," in Fighting for air: The battle to control America's media (2007), 112-145; 30 pages.

    O P T I O N A L     R E A D I N G S

    • Aurora Wallace, "National news and the nation: The New York Times, the Washington Post, the Wall Street Journal, and USA Today," Newspapers and the making of modern America (2005), 155-188; 30 pages.
    • Pablo Boczkowski, "Hedging: A web of challenges in the second half of the 1990s," in Digitizing the news: Innovation in online newspapers (2004), 51-72; 20 pages.
    • John V. Pavlik, “Journalism ethics and new media,” in Journalism and new media (2001), 82-97; 16 pages.

    R E S O U R C E S


     May 04 - May 08  
    WEEK 16

    Wrap-up

    Mon 04 May: What have we learned about mass communication?
    Wed 06 May: Review for final (last class)
    Fri 08 May: CLASS CANCELLED

    D I S C U S S I O N   S E C T I O N

    • Make up any missed speeches from third portion of class
    • Extra credit summary due
    • Paper 3 final version and outline due
    • Fill out course evaluations

    R E Q U I R E D    R E A D I N G S

    • Susan Douglas, "The turn within: The irony of technology in a globalized world" American Quarterly (2006), 619-638; 20 pages.

    O P T I O N A L   R E A D I N G S

    • James L. Baughman, "Century's end, 1993-2005," from The republic of mass culture: Journalism, filmmaking, and broadcasting in America since 1941, 3rd ed. (2006), 226-256; 30 pages.
    • James Seguin, “Strategies for success: 32 tips to prepare yourself for a career in media/communications,” in Media career guide: Preparing for jobs in the 21st century, 2nd ed. (2000), 11-54; 40 pages.

    Final exam week

    infoN O T E
    University policy prohibits us from rescheduling the final exam.

    Final Exam

    12:25pm-2:25pm
    MONDAY MAY 11
    HUMANITIES 3650 (the normal lecture hall)
    (students requesting special accomodations with a McBurney visa may take the exam, with extended time, in an alternate room TBA)

       

     

    iconDaily news

    As part of this course, you need to be familiar with current events in the media.  Ideally, you should be reading a daily local and national newspaper, watching a daily local and national TV newscast, listening to a daily local and national radio newscast, and following at least one daily non-US source of news. 

    In J201 we demand that students subscribe to either a local or a national print newspaper.  Using the World Wide Web, you can have access to even more news sources over your computer at no cost (or rather, at the cost of a monthly Net subscription, expensive hardware and software which must be upgraded regularly, nominal electricity costs, and some personal demographic information which more and more of these sites will force you to divulge):

    Local news

    Badger Herald
    Daily Cardinal
    Capital Times
    Wisconsin State Journal
    Milwaukee Journal-Sentinel
    Isthmus
    Core Weekly
    local TV news ch. 3 (CBS)
    local TV news ch. 15 (NBC)
    local TV news ch. 27 (ABC)
    Wisconsin Public Radio

    International news

    BBC World Service
    CNN International
    Christian Science Monitor
    UK Guardian Unlimited
    UK Independent
    Financial Times
    Economist
    Reuters
    International Herald-Tribune
    Al-Jazeera
    Al-Arabiya
    Voice of America

    About the news

    Columbia Journalism Review
    American Journalism Review

    National news

    New York Times
    Washington Post
    Los Angeles Times
    Chicago Tribune
    ABC network news (ch. 3)
    NBC network news (ch. 15)
    CBS network news (ch. 27)
    The News-Hour (PBS)
    CNN
    MSNBC
    Fox News Channel
    National Public Radio
    Public Radio International
    Wall Street Journal
    Time
    Newsweek
    US News and World Report
    USA Today

    Other news

    The Onion
    The Daily Show with Jon Stewart
    Google News
    Newsmap
    History News Network
    KCRW world news (streaming NPR, BBC, PRI, and VoA 24/7 through RealPlayer or iTunes)


    iconFrequently Asked Questions

    Q: Is J201 offered in both Fall and Spring?
    A: Greg Downey tends to teach J201 in the Spring. The Fall instructor for J201 is usually Jack Mitchell <jwmitch1 at wisc.edu>. Please contact him for details on his version of the course web site, readings, and assignments.

    Q: I'm a senior and a really want/need to take J201.
    A: J201 is generally closed to seniors because: (1) demand for J201 is so severe; (2) J201 is an introductory class (in both its writing skills and its substantive aspects) not appropriate for seniors; and (3) seniors do not have enough time after taking J201 to finish a Journalism and Mass Communication major.

    Q: The section I want is full. Is there a waiting list?
    A:There is no waiting list for J201. If you meet the course prerequisites but the section you want is full, you may try to continue to try to register electronically through the first two weeks of class (when many students drop the course). You may attend lecture while attempting to formally register, up to the university add/drop deadline. Often enough spaces open up in these first two weeks to accomodate all interested students. If you can be more flexible in your choice of discussion section, you will be more likely to get a spot in the course.  And remember: the class is offered both Fall and Spring!

    Q: I have a class conflict with my section; can I switch?
    As a university student, it is your responsibilty to sign up for a discussion section which fits your class schedule.  It is not possible for us to do your scheduling for you.  Our only advice is to try the online registration system to see if you can sign up for a new section and drop your old section through the official system. With over 400 students adding and dropping, section counts are in constant flux so you might want to check the system at different times of the day/week to try your switch.

    Q: I represent [your student group here] and I would like to talk to your students for just five minutes before class.
    A: Class time is too limited for me to allow any student groups to speak before class (even those related to journalism and mass communication). But if you send me a paragraph describing your organization, I will gladly post it to the class weblog.

    Q: Why don't you put your lecture slides online before lecture, so students can print them and follow along?
    A: Good idea, but it won't happen because (1) it encourages some students to skip lecture, (2) it discourages some students from taking their own notes, and (3) I am often still tweaking and editing the slides minutes before lecture begins. Slides will generally be available 24 hours after lecture.

    Q: I have a [wedding, family reunion, Ren and Stimpy marathon] on the exam date. Can I take it another time?
    A: University students are expected to attend all classes and all exams.  Makeup exams are only offered for documented medical reasons.

    Q: On the exam review sheet, could you please explain to me the meaning of the following eight terms ...
    A: The instructor and the TAs will not answer questions like this over email. Bring such questions to section or to the lecture that we devote to reviewing for the exam, or ask them on the class weblog to see if your fellow students can help. And study your notes and readings.

    Q: I liked J201 and now I want to major in Journalism and Mass Communication. Can you write me a recommendation?
    A: Our policy is that J201 instructors (including TAs) do not write recommendations for students to enter the J-School.

    Q: Your class has too much [politics, economics, history, sociology] in it, which I think belongs in a [political science, economics, history, sociology] course and not in a mass communication course.
    A: Welcome to the world of interdisciplinary, socially relevant, and intellectually complex university education.

    Q: I heard that the poltergeists of Humanities 3650 have a rather malevolent grudge against you, cutting the power to your microphone, dripping water on your computer, and dumping acoustical wall tiles into the aisles at random moments during your lectures.
    A: Please do not taunt the Humanities 3650 poltergeists.

    Q: Do you mind if, while you are lecturing, I keep my laptop open at my seat and, though appearing to take notes, actually spend the whole class period surfing e-Bay for collectible Lego minifigures based on the short-lived 1980s science-fiction comedy series "Quark"?
    A: Please do not taunt me either.

    Q: Did I miss anything when I skipped your class?
    A: The answer is here.


    iconDid you know?

    • UW-Madison has about 28,000 undergraduates, but there are only 19 courses which enroll around 400 students, and J201 is one of them.  (A colleague of mine likes to call it "stadium rock".)  But our discussion section size of 18 students falls well below the average UW course size (including all labs, lectures, discussions and seminars) of 28 students. Source: Deborah Ziff, "UW profs aim to stir up giant classes," madison.com (25 Nov 2007).

    • According to the Vice-Provost for Teaching and Learning, UW-Madison students spend an average of over $700/year on textbooks and class materials.  However, rather than using a mass-market $100 textbook in J201 (which may be out of date the moment it is printed), we use a custom-crafted $30 course reader (which changes every semester), sold on a non-profit basis under Fair Use copyright laws with proceeds going to a student-run organization.

    • Many of the extra-credit studies that J201 students participate in are published in major communication research journals, and many J201 TAs go on to become professors at top research universities around the nation.

    • J201 was one of the first courses on campus to use weblogs extensively in course management and discussion.  But it was the students who figured out that the weblog could be used as a virtual study session to prepare for exams.

    • From time to time the authors of J201 readings have commented on our class weblog.  Participants have included New York Times reporter (and former UW-Madison graduate) Marshall Sella, as well as Internet-saavy campaign consultant to Howard Dean and (now) John Edwards, Joe Trippi.


    [icon]About the professor

    Greg Downey <gdowney @ wisc.edu> is an associate professor with a 50 percent appointment in the School of Journalism and Mass Communication and a 50 percent appointment in the School of Library and Information Studies.  His teaching and research both center on the history and geography of information and communication technology and the often hidden human labor behind it.

    Downey joined the UW faculty in 2001. He holds a B.S. and M.S. in computer science from the University of Illinois, Champaign-Urbana, an M.A. In liberal studies from Northwestern University, and a joint Ph.D. in history of technology and human geography from the Johns Hopkins University. Before coming to Madison, Downey spent a year as a postdoctoral fellow in the Department of Geography and the Humanities Institute at the University of Minnesota, Twin Cities.

    His industry experience as a computer analyst includes three years at the Leo Burnett advertising agency in Chicago, and three years at Roger Schank’s Institute for Learning Sciences at Northwestern University. He has held short-term volunteer positions with both the Center for Neighborhood Technology in Chicago and the Community Information Exchange in Washington D.C. And he used to draw a daily comic strip when he was an undergraduate, believe it or not.

    coverBook coverDowney's first book, Telegraph Messenger Boys: Labor, Technology, and Geography, 1850-1950, was published by Routledge in 2002.  His second book, Closed captioning: Subtitling, stenography, and the digital convergence of text with television, was published by Johns Hopkins in 2008.  He is currently working on his third book, a history and geography of library labor and technology in the US over the 20th century.

     

    Last updated May 28, 2009 by gdowney @ wisc.edu

    J201 - Spring 2009 - Professor Downey