msrg @ uw

communication &
science / health / technology

contact information:

msrg
uw-madison
5140 vilas hall
821 university avenue
madison, wi 53706

recent book

The Public, the Media and Agricultural Biotechnology

The Public, the Media and Agricultural Biotechnology

Edited by
Dominique Brossard, University of Wisconsin-Madison USA
James E. Shanahan, Cornell University, Ithaca, USA
T. Clint Nesbitt, USDA-APHIS Biotechnology Regulatory Services Riverdale, USA
CABI Publishing. February 2007. 414 pages

publications in press

  • Ho, S. S., Brossard, D., & Scheufele, D. A. (in press). Effects of value predispositions, mass media use, and knowledge on public attitudes toward embryonic stem cell research. International Journal of Public Opinion Research.
  • Niederdeppe, J. (in press). Beyond knowledge gaps: Examining socioeconomic differences in response to cancer news. Human Communication Research.
  • Niederdeppe, J., Frosch, D. L., & Hornik, R. (in press). Cancer news coverage and information seeking. Journal of Health Communication.

2008 publications

  • Ho, S. S., Lee, W., & Shahiraa, S. H. (2008). Muslim surfers on the Internet: Using the theory of planned behavior to examine the factors influencing engagement in online religious activities. New Media & Society, 10(1), 93-113.
  • Ho, S. S., & McLeod, D. M. (2008). Social-psychological influences on opinion expression in face-to-face and computer-mediated communication. Communication Research, 35(2), 190-207.

2007 publications

  • Brossard, D., & Nisbet, M. (2007). Deference to scientific authority among a low information public: Understanding U.S. opinion on agricultural biotechnology. International Journal of Public Opinion Research 19(1).
  • Dalrymple, K. E., & Scheufele, D. A. (2007). Finally informing the electorate? How the internet got people thinking about presidential politics in 2004. Harvard International Journal of Press/Politics 12(3).
  • Dudo, A. D., Dahlstrom, M. F., & Brossard, D. (2007). Reporting a potential pandemic: A risk-related assessment of avian influenza coverage in U.S. newspapers. Science Communication 28(4), 429-454.
  • Gunther, A. C., & Liebhart, J. L. (2007). The hostile media effect and public opinion about biotechnology. In D. Brossard, J. Shanahan, and T. C. Nesbit (Eds.), The public, the media, and agricultural biotechnology: An international casebook. Cambridge, MA: CABI Publishing.
  • Ho, S. S., Brossard, D., & Scheufele, D. A. (2007). The polls-trends: Public reactions to global health threats and infectious diseases. Public Opinion Quarterly 71(4), 671-692.
  • Holbert, R. L., Lambe, J. L., Dudo, A. D., & Carlton, K. A. (2007). Primacy effects of The Daily Show and national TV news viewing: Young viewers, political gratifications, and internal political self-efficacy. Journal of Broadcasting & Electronic Media 51(1), 20-38.
  • Niederdeppe, J., Davis, K. C., & Farrelly, M. C. (2007). Stylistic features, need for sensation, and confirmed recall of national smoking prevention advertisements. Journal of Communication 57, 272-292.
  • Niederdeppe, J., Farrelly, M. C., Wenter, D., Thomas, K., & Weitzencamp, D. (2007). Newspaper coverage as indirect effects of a health communication intervention: The Florida tobacco control program and youth smoking. Communication Research 34, 382-405.
  • Niederdeppe, J., Hornik, R., Kelly, B., Frosch, D., Romantan, A., et al. (2007). Examining the dimensions of cancer-related information seeking and scanning behavior. Health Communication 22(2), 153-167.
  • Scheufele, D. A., Kim, E., & Brossard, D. (2007). My friend's enemy: How split-screen debate coverage influences evaluations of presidential debates. Communication Research, 34(1), 3-24.
  • Scheufele, D. A. (2007). Opinion climates, spirals of silence, and biotechnology: Public opinion as a heuristic for scientific decision making. In D. Brossard, J. Shanahan, and T. C. Nesbit (Eds.), The public, the media, and agricultural biotechnology: An international casebook (pp. 231-241). Cambridge, MA: CABI Publishing.
  • Shih, T., Wijaya, R., & Brossard, D. (in press). Media coverage of epidemic hazards: Linking framing and issue attention cycle towards an integrated theory of print news coverage of epidemic hazards. Mass Communication & Society.

2006 publications

  • Brossard, D., & Shanahan, J. (2006). Do they know what they read? Building a scientific literacy measurement instrument based on science media coverage. Science Communication 28, 47-63.
  • Scheufele, D. A., Hardy, B., Brossard, D., Waismel-Manor, I. S., & Nisbet., E. (2006). Democracy based on difference: Examining the links between structural heterogeneity, heterogeneity of discussion networks, and democratic citizenship. Journal of Communication, 56(4), 728-753.
  • Hayes, A., Scheufele, D. A., & Huge, M. (2006). Nonparticipation as self-censorship: Publicly-observable political activity in a polarized opinion climate. Political Behavior, 28(3), 259-283.
  • Shah, D. V., & Scheufele, D. A. (2006). Opinion leaders as information seekers: Communication pathways to civic participation. Political Communication, 23(1), 1-22.
  • Scheufele, D. A. (2006). Messages and heuristics: How audiences form attitudes about emerging technologies. In J. Turney (Ed.), Engaging science: Thoughts, deeds, analysis and action (pp. 20-25). London: The Wellcome Trust.
  • Hardy, B. W., & Scheufele, D. A. (2006). The Internet and democratic citizenship. In Ari-Veikko & Matti Mälkiä (Eds.), Encyclopedia of digital government (pp. 1250-1254). Hershey, PA: IPI.