UW School of Journalism and Mass Communication brings “Newspaper Next 2.0” workshop to Madison

The University of Wisconsin School of Journalism and Mass Communication is bringing Newspaper Next 2.0 to Madison on Friday, March 28, 2008.

Newspaper Next (N²) is the American Press Institute’s (API) ground-breaking initiative that gave the newspaper industry a strategic framework to create a viable future by transforming itself, building new audiences and developing new revenue streams while maximizing core products. N² “2.0” offers additional strategic concepts and practical guidance to help the industry make the leap beyond “newspaper companies.”

“Newspaper Next will offer a new business model for a vital industry,” journalism school director James Baughman remarked.  

API’s one-day Newspaper Next 2.0 workshop will focus on:

• A new vision of what a newspaper company can and must become. With the old model eroding, and with intense competition from other contenders, leaders in this industry need new models they can both see and articulate as they guide and inspire change in their organizations.
  

• Case studies of new products launched in the last year by companies using the N2 method – from the products’ main features, target consumer and business customers, to key metrics and lessons learned. Learn how several innovative companies organized, staffed, funded and oversaw their product development efforts.

• Practical guidance for what may be the most urgent question on the minds of newspaper executives today: How can we monetize the Web? Online advertising spending is projected to rise by a whopping 48% in 2008, but newspapers, for the most part, have not gotten their share of these sectors, particularly search, e-mail and video. Plan on taking home practical strategies and tactics to help their companies leverage these online revenue opportunities.

Who should attend? Publishers, editors and top executives, plus anyone responsible for:

1. A newspaper company's profit and loss
2. The health and future of the company
3. Strategic direction
4. Creating new growth
5. Developing new products and services, online or print

Workshop Details

DATE:                        9 a.m. – 4:30 p.m. Friday, Match 28, 2008
                       
LOCATION:            The Pyle Center (Room 313)
                        University of Wisconsin-Extension
                        702 Langdon St.
                        Madison, Wisconsin

Tuition: $195

For complete program information and to register, please click this LINK .

The workshop also is being co-sponsored by the Wisconsin Newspaper Association Foundation and the Minnesota Newspaper Association.

Registration questions? Please contact API registrar Anne DiPrete at adiprete@americanpressinstitute.org or 703-715-3320.