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• Last year curb magazine circulated to 4,000 of Wisconsin’s young professionals; this year 5,000 will see us.

• curb’s online version will reach approximately 4,000 people belonging to Young Professional Associations throughout the state.

• curb’s CPM for a full-page ad is $60! Compare that to other Wisconsin niche magazines, where CPMs can reach upwards of $100.

• curb readers are a segmented, educated audience with a disposable income.

• Magazine readers engage in the lowest level of multi-tasking while consuming their medium, which results in a higher rate of advertising retention.*

• 44 percent of magazine readers shop for a product or service after seeing it advertised in magazines, compared with 36 percent who are motivated by television commercials.*

• Changing an advertisement from black and white to four-color increases the reader audience by 60 percent.**

• Moving a full-page advertisement to the back cover or the inside front cover increases the audience recall index by 20 points.*


*The Magazine Handbook 2005
**Art Direction Magazine

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curb magazine 2005: balance for wisconsin's young professionals