FACULTY ORGANIZERS

LEWIS FRIEDLAND is Professor in the School of Journalism and Mass Communication and the Department of Sociology. He is author, with Carmen Sirianni, of Civic Innovation in America : Community Empowerment, Public Policy and the Movement for Civic Renewal (California), along with many other articles and books. His research focuses on the sociology of communication in the public sphere and civil society, as well as community media ecologies.
[email: lfriedla@wisc.edu ]
[Website : http://www.journalism.wisc.edu/faculty/friedlandbio.html ]

DOUGLAS MCLEOD is Professor in the School of Journalism and Mass Communication at the University of Wisconsin-Madison, where he conducts three interrelated lines of inquiry: (1) social conflicts and the media, (2) media content, public opinion and knowledge, and (3) advertising and consumer culture. He is author of over 60 journal articles and book chapters, and recently co-edited The Evolution of Key Mass Communication Concepts.
[email: dmmcleod@wisc.edu ]
[Website: http://www.journalism.wisc.edu/faculty/mcleodbio.html]

DHAVAN SHAH is Maier-Bascom Professor in the School of Journalism and Mass Communication and the Department of Political Science. His recent research focuses on (a) the capacity of mass and interpersonal communication, particularly the Internet, to encourage participation, (b) the influence of news framing, cueing, and priming on cognitive complexity, social judgment, and public opinion, and (c) the correspondence between media use and the intersection of consumer and civic culture, particularly the politics of consumption. He is author of nearly 70 articles and chapters and is working on three book manuscripts extending these inquiries.
[email: dshah@wisc.edu ]
[Website: http://www.journalism.wisc.edu/faculty/shahdbio.html ]

LUCY ATKINSON is a doctoral candidate in the School of Journalism and Mass Communication. She is interested in how individuals construct and negotiate political and social meanings through nontraditional means, such as consumption behaviors, and the role of mass media in this evolving process. She is also interested in how news presentations influence audiences' perceptions, learning, and engagement. She has published in the Annals of the American Academy of Political and Social Science, Journal of Public Relations Research, and New Media and Society. In 2006, she was selected to attend the National Communication Association's National Doctoral Honors Seminar.
[email: ljatkinson@wisc.edu]

DAVID JASUN CARR is a doctoral student in the School of Journalism and Mass Communication. His research has broadly focused on understanding the influence of commercial and news media on individuals' information processing. He has presented several conference papers at AAPOR, AEJMC, and ICA, including the Top Faculty paper in the Mass Communication and Society Division of AEJMC in 2008.
[email: mrgotlieb@wisc.edu]

MELISSA GOTLIEB is a doctoral student in the School of Journalism and Mass Communication. Her research has broadly focused on understanding (1) media effects on perceptions, attitudes, and behavior from a social cognitive perspective and (2) the role of individual differences and predispositions (e.g., motivation, knowledge, values/ideology) in fostering a more active and critical consumption of media. She has published articles in Annals of the American Academy of Political and Social Science, Journal of Communication, and Mass Communication and Society.
[email: djcarr@wisc.edu]

EUNKYUNG KIM is a doctoral student in the School of Journalism & Mass Communication. Her research interests include 1) the impact of interpersonal discussion and media use on information processing and political behavior, 2) the processes underlying opinion formation about science and politics, and 3) quantitative research methods in media and market research. She has presented several conference papers at AEJMC, AAPOR, and MAPOR and has a co-authored article in Communication Research on the 2004 presidential debate effects.
[email: ekkim2@students.wisc.edu]

NAM-JIN LEE is a doctoral candidate in the School of Journalism and Mass communication. His main research areas include media framing, public deliberation, and public opinion. He is particularly interested in pursuing research on how democratic deliberation works as a process rooted in people's cognitive and communicative activities and on how the quality and quantity of mediated political communication and of political talk facilitate or constrain this process. He has published articles in Annals of the American Academy of Political and Social Science, Communication Research, and Journal of Communication, along with multiple book chapters.
[email: namjinlee@wisc.edu]

SUN-YOUNG LEE is a doctoral candidate in the School of Journalism and Mass Communication. Her research focuses on health communication, socially responsible consumer behavior, and communication research methods. Specific interests include the effects of emotion and cognition on social and health-related issues and the role of emotion in perception of risk. She has presented papers in major communication conferences such as ICA, AEJMC, AAPOR, and MAPOR. Her work has been recognized with a top paper award by the Health Communication Division of ICA.
[email: sunyounglee@wisc.edu]

MARK A. RADEMACHER is a doctoral candidate in the School of Journalism and Mass Communication. His research investigates how consumers employ various forms of cultural consumption in their attempts to construct, maintain, and express a coherent identity, with particular emphasis placed on three distinct situations: periods of liminality in which consumers’ understandings of available identities, social groups, lifestyles, and “appropriate” cultural consumption are in flux; alternative market systems in which consumers actively challenge the logic of the market; and mediated social relations in which consumers construct communal affiliations based on a shared appreciation of or use of media vehicles, genres, and technology. He has published in the Annals of the American Academy of Political and Social Science and has presented numerous papers at major communication and consumer research conferences
[email: marademacher@wisc.edu ]

SAMEER DESHPANDE is Assistant Professor (Marketing) in the Faculty of Management and a faculty member of the Centre for Socially Responsible Marketing at the University of Lethbridge, Canada. His primary research interest relates to social marketing with special focus on efficacy of segmentation and targeting, new product development, and barrier-reduction strategies. He has applied the social marketing framework in the promotion of alternatives to alcohol-related health consequences, workplace safety among young workers, and other topics. His secondary research interests relate to consumer perceptions about cause-related marketing, controversial advertising, and impact of globalization in India.
[email: sameer.deshpande@uleth.ca]

TOM HOVE is a Assistant Professor of Advertising, Public Relations, and Retailing at Michigan State University. He also holds a Ph.D. in English from the University of Illinois at Urbana-Champaign and another in Mass Communication from the University of Wisconsin-Madison. His areas of interest include sociological theories of mass communication, the role of media in public deliberation, communication ethics and philosophy, political communication and consumption studies. His recent publications appear in Communication Theory, Communication and Critical/Cultural Studies/, Annals of the American Academy of Political and Social Science, and Javnost-The Public.
[email: tbhove@gmail.com ]

HEEJO KEUM is Assistant Professor in the Department of Journalism and Mass Communication at Sungkyunkwan University in South Korea. Her research interests include media framing, social capital, consumer culture, and communication research methods. Her theoretical orientation focuses on media effects on individual attitudes and behaviors in the context of both political and strategic communication. She employs both experimental and survey methods in her empirical research. She has published her research in 8 peer-reviewed journal articles in leading communication journals. She has also presented about 20 papers in major communication conferences such as ICA, AEJMC, and MAPOR.
[email: hjkeum@hotmail.com]

MICHELLE R. NELSON is Associate Professor in the Department of Advertising at the University of Illinois at Urbana-Champaign, where she is also the director of graduate studies. Her research focuses on advertising and consumer culture, with particular attention to socially conscious consumption. She studies the socio-cultural and psychological factors that regulate media effects on individuals' values, attitudes, and behaviors. Nelson has authored nearly 40 journal articles and book chapters.
[email: nelsonmr@uiuc.edu ]

HYE-JIN PAEK is Associate Professor of Advertising at Michigan State University. Her research interests include health campaigns, socially responsible consumer behavior and advertising, and communication research methods. Her theoretical orientation focuses on how communication messages influence individuals' beliefs, attitudes, and behaviors, and how such influences are augmented by perceptual bias, social interactions, and social contexts. She has published her research in over 20 peer-reviewed journals and proceedings. She has also presented numerous papers in major conferences.
[email: hjpaek@gmail.com ]