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CONSUMER CULTURE & CIVIC PARTICIPATION (CCCP)
The goal of CCCP is to bridge scholarship from communications,
economics, history, marketing, political science, psychology and
sociology to investigate the fluid and evolving relationships among
media, consumption, markets, and public life. We approach this work
from a multiplicity of perspectives, focusing on topics such as
taste cultures, identity politics, conspicuous consumption, political
marketing, globalization and the notion of the citizen consumer.
In Fall 2006, the CCCP hosted a conference on "The
Politics of Consumption/The Consumption of Politics," bringing
together leading scholars from Europe and North America who study
these issues. Through this conference, we sought to foster research
in this fertile area by (1) creating a venue for sharing current
projects and inquires, including those that we are leading at the
UW-Madison, (2) building research collaborations around these topics,
and (3) encouraging joint grant submissions to conduct large-scale,
comparative studies. We published a collection of this work in a
volume of The
ANNALS of the American Academy of Political and Social Science.
The collection of articles on the politics of consumption appeared
in the May 2007 issues of the ANNALS.
These activities have been organized by faculty and graduate students within
the School of Journalism and Mass Communication.
Co-sponsored with support from the Department of
Communication Arts; the Department
of Marketing; the Department of Political
Science; the Center for Communication and Democracy, the
Center for European Studies; the Center for German
and European Studies; the Center
for International Business Education and Research; the Center for Politics;
the Center or World Affairs and the Global Economy (WAGE),
and the Global Studies Program. Additional underwriting
for the conference and research initiative has been provided by
the Journal
Foundation/Walter J. & Clara Charlotte Damm Fund.

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