Journalism 614:
Communication and Public Opinion
Syllabus:
Course syllabus: Spring 2008
Lab:
Lad Schedule: Spring 2008
Course Readings:
Reserve Readings.zip
Powerpoint Presentations &
B&W Handouts (6 slides per page):
Introduction
Handout
Setting the Stage
Handout
History of Public Opinion
Handout
Public Opinion and Policymaking
Handout
Marketing and Opinion
Handout
Attitudinal Models
Handout
Cognitive Models
Handout
Mass Opinion
Handout
Social Influence
Handout
Social Conflict
Handout
Rally Effects
Handout
Midterm Review
Agenda Setting
Handout
Framing
Handout
Cultivation
Handout
Campaign Ads
Handout
Third Person
Handout
Spiral of Silence
Handout
Content Analysis
Handout
Research Design
Handout
Concept Explication
Handout
Reliability & Validity
Handout
Relating Media and Opinion
Handout
Consumer Culture & Opinion
Handout
Political Consumerism
Handout
Example Group Presentation #1
Example Group Presentation #2