Journalism 447:
Strategic Media Planning
Course Syllabus:
Powerpoint Presentations:
Era of Choice: Understanding Societal Changes.ppt
Era of Choice: Responsing to Diminished Effectiveness.ppt
Integrated Marketing Communications and Connections Planning.ppt
Media and Estimates of Audience Size.ppt
Media and Estimates of Audience Exposure.ppt
Reach and Frequency: Reach Curves and Effective Frequency.ppt
Media Strategy: Understanding Audiences - SMRB/MRI.ppt
Media Strategy: Understanding the Competition - BAR/LNA.ppt
Sales Analysis and Geographic Strategies.ppt
Weighting and Scheduling Strategies.ppt
Intermedia Comparisons: Media Strengths & Weaknesses.ppt
Media Relations Strategies.ppt
Media Buying: Negotiating Network Upfront.ppt
Media Planning: Objectives, Strategies, and Plan Development.ppt
The Internet: Trends, Resources, Techniques.ppt
Setting and Allocating the Budget.ppt
Testing, Experiments, and Media Planning.ppt
Ethics and Strategic Communication.ppt
The Future (and Your Future) in Strategic Communications.ppt