Journalism 345:

Introduction to Strategic Communication

Course Materials:

J345 Course Syllabus

Project Manual

Conversion for 6th Ed.

NSAC Plan Example #1

NSAC Plan Example #2

Springboard Approach

Pitch Presentation #1

Pitch Presentation #2

Got Milk Case Clip

Buddy Lee Case Clip

Powerpoint Presentations:

Introduction & Challenges

Responses & Campaigns

Strat Comm & Marketing

Strat Comm Agencies

Integrated Marketing Communications

Research

Understanding Audiences

Marketing Data

Psychology of Campaign Strategy

Legal and Ethical Issues

Account Strategy

Advertising Media

Media Planning

Media Buying

Buzz Marketing

Public Relations Planning

Public Relations Execution

Sales Promotion

Digital Communities

Creative Strategy

Creating Messages

Book and Presentation

Social and Political Marketing

Future in Strategic Communication