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Dhavan
V. Shah is Louis A. & Mary E. Maier-Bascom Professor of Journalism
and Mass Communication and Political Science. He received his
doctorate in mass communication in 1999 from the University of
Minnesota, where he also minored in political psychology. He earned
tenure at the University of Wisconsin in 2002, was promoted to
full professor in 2004, and was awarded an endowed professorship
in 2006.
Shah teaches strategic and political communication. His courses
include J345, Strategic Communication; J447, Strategic Media Planning;
J614, Communication and Public Opinion; J658, Communication Research
Methods; J829, Political Communication; J849, Mass Media and the
Individual; J880, Internet and Democracy; and J880, Practicum
in Communication Research.
His research concerns the social psychology of political communication,
with particular attention to the role of mass media in political
evaluations and civic participation. Shah has developed programs
of research on (a) the capacity of mass and interpersonal communication,
particularly the Internet, to encourage participation, (b) the
influence of news framing, cueing, and priming on cognitive complexity,
social judgment, and public opinion, and (c) the correspondence
between media use and the intersection of consumer and civic culture,
particularly the politics of consumption.
Articles presenting this work appear in leading communication
and political science journals: The ANNALS, Communication
Research, Communication Theory, Cyberpsychology & Behavior,
Human Communication Research, Journal of Communication, Journal
of Politics, Journalism & Mass Communication Quarterly, Political
Behavior, Political Communication, Political Psychology, Political
Research Quarterly, and Public Opinion Quarterly.
He has authored over 60 articles and chapters, and is working
on three book manuscripts extending these programs of inquiry.
He has been principal investigator on grants and awards totaling
over $600,000 from sources such as the Benton Foundation, Ford
Foundation, Public Broadcasting Service, Corporation for Public
Broadcasting, Rockefeller Brothers Fund, Carnegie Corporation,
Pew Charitable Trusts, Russell Sage Foundation, Journal Foundation,
and C.I.R.C.L.E. Shah has used some of this support to conduct
three multi-wave national panel studies of the 2000, 2004, and
2008 presidential elections examining the effects of traditional
and digital media on civic and political participation. These
longitudinal projects integrate information on political ad content
and placement into the survey data, allowing unique insights on
campaign communication effects. He also used grant support to
organize of an international conference on the intersection of
consumer and civic culture that became a volume of The ANNALS.
Shah has served on the editorial boards of ten different journals,
including Communication Research, Human Communication Research,
Journal of Communication, Journalism & Mass Communication
Quarterly, Mass Communication and Society, and Political Communication.
He has also held leadership positions in three professional associations,
AEJMC, ICA, and APSA, and twice served as a faculty organizer
of the NCA’s National Doctoral Honors Seminar in Mass Communication.
He is the recipient of the Nafziger-White Award for the field's
outstanding dissertation, the Krieghbaum Under-40 Award for early
career contributions, and the Article of the Year Award in the
field of Political Communication, along with UW honors such as
the Journal Communication/Warren J. Heyse Faculty Excellence Award,
the Vilas Associates Award, the Chancellor’s Award for Excellence,
and selection as a Hamel Faculty Fellow.
Shah’s professional media experience includes time as a
media buyer/planner for Leo Burnett Co. in Chicago, IL and work
as a consultant to major marketing communication agencies, such
as Fallon, BBDO, and Carmichael Lynch, and public sector entities,
including the PBS, CPB, National Center for Outreach, and Wisconsin
Focus on Energy Program. He also has conducted projects for media
organizations and nonprofits such as the Wisconsin Newspaper Association
and the Combat Blindness Foundation. Within the department, Shah
works with fellow faculty and graduate students in three different
research collaboratives: (1) the Mass Communications Research
Center’s annual media and politics project, (2) the Consumer
Culture and Civic Participation working group, and most recently,
and (3) the Social Media and Democracy research group, a unit
exploring the intersection of the Internet, journalism, and democracy.
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